Paid content Nevil Gibson for NBR Food Industry Week First beer, now soda? Fri 31 Oct 14 Craft soda from Pepsi Paid content Campbell Gibson Marketing plays of the week Fri 31 Oct 14 Mitre 10 Manukau makes a jab at Bunnings' Aussie origins, Friskies enlists Buzzfeed for viral videos and The Warehouse gets kids to shop for Christmas. Campbell Gibson for NBR Food Industry Week Grow Your Own gardening springs back Fri 31 Oct 14 Grow Your Own Sandwich campaign is back! Nick Grant New chapter for Key biography contains words, contradictions Thu 30 Oct 14 1 Updated book contains some sort-of revelations. Paid content Victoria Young Lawyer sues shopping TV executive over $400k payment Thu 30 Oct 14 She says it was a loan, he says it was for investment. Paid content Calida Smylie APN appoints brokers for NZME float Tue 28 Oct 14 APN News & Media has appointed brokers to run the float of its New Zealand arm, NZME. MARKETING PLAYS OF THE WEEK: MyRepublic beams up William Shatner, Wellington embraces its inner-city hipster, more Frizzell rings Bell’s tea caddy Editor's Insight: Will local ownership improve NZ media? Sealord withdraws new ad – what went wrong? HBO move should send a chill through Sky TV Exclusive: APN boss measures broker interest in NZME UPDATED: Film equity offer closes within cooee of crowdfunding cap MediaWorks axes Marcus Lush for Paul Henry Tony Lentino's 'Whaleoil 2.0' site back on It’s a bird, it’s a plane, it’s… pizza? MARKETING PLAYS OF THE WEEK: KFC's customisable burgers, Budweiser's drink driving PSA and Lotto misses the mark Chairman John Anderson sees growth in NZME's digital offerings ahead of listing ‘Share a Coke’ reverses sales drop Designer returns from US Appetite for food and DIY series remains despite Masterchef axing BBC developing New Zealand crime series MediaWorks' planned local drama not taking on Shortland St Co-operative Bank continues court fight over name UPDATED: APN invites investment banks to pitch for NZ IPO role Hopefully the power’s on at your place MediaWorks creates new group revenue role For a possible pay TV future, Rugby Union, Spark should look north Dotcom exit puts Baboom's A$4.5m pre-IPO offer on hold Produce company opts for brevity ASK ME ANYTHING: RNZ CEO Paul Thompson MARKETING PLAYS OF THE WEEK: Contact teaches kids about swearing, Ogilvy hits with council but misses with Sealord Radio survey results: changes cause slight slip for NZME. stations but Newstalk ZB still supreme Quirky characters promote supermarket Dotcom & Baboom acknowledge irreconcilable image issue, announce divorce Chinese businessman sues Bob Kerridge for defamation Law Society fails to front on Price’s social media savagery UPDATED: Cunliffe's wife behind anonymous Twitter attack account Long run or short season for David Cunliffe? RNZ snatches disgruntled Maori TV exec Carol Hirschfeld Lacoste wins latest battle for crocodile trade mark Universities taken to appeal court over copyright licensing BNZ builds glass-walled house containing $6 million shredded cash OPINION: Three more years … and a new conspiracy Farrar first blogger covered by regulator Mountain Dew chases youth (WITH VIDEO) Burgerfuel to bring franchise stores in-house MARKETING PLAYS OF THE WEEK: Jetstar promise to be on time, Domino's deliver pizza by skydiving and movie's missing person posters attract attention Monsters at war as drinks co goes after Disney SUBSCRIBER-ONLY POLL RESULT: Are you as interested in NZME’s upcoming IPO as banks and brokers reportedly are? Huawei crowned China’s top brand, but two US tech giants still world’s biggest More bloodletting at Maori TV – Julian Wilcox resigns Don’t homogenise, they will come Barnes, Catmur & Friends cosies up to Meridian Tip Top listens to people power SKY gets over the line with NZ Rugby and SANZAR Marketing plays of the week Pay-per-view option remains curly question for SKY rugby deal Sky TV sees annual profit gain of up to 8.6% in 2015, flags new ondemand service Stoneleigh goes early with nature RAW DATA: Sky TV announces a Netflix-style service called Neon Brand stoush success 'win for all co-operatives'