Ad agencies Omnicom and Publicis scrap merger

Publicis chairman Maurice Lévy and Omnicom president John Wren

Omnicom and Publicis have confirmed they are putting a halt to the merger that would have made them the world’s biggest advertising company.

In this country the merger would have affected creative agencies DDB, .99, Saatchi & Saatchi, Colenso BBDO/Proximity NZ, TouchCAST, Clemenger BBDO and TBWA\Whybin.

Media companies with Omnicom shareholding include OMD, SparkPHD and Dynamo, while Publicis owns both Starcom and Zenith Optimedia.

In a joint statement Publicis chairman Maurice Lévy and Omnicom president John Wren said difficulties arose in completing the transaction within a reasonable timeframe.

"The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups and their employees, clients and shareholders," they said.

“We have thus jointly decided to proceed along our independent paths. We, of course, remain competitors but maintain a great respect for one another."

The parties released from each other all obligations and there will be no break-up fee.

When the deal was announced last July, Association of New Zealand Advertisers chief executive Lindsay Mouat warned that multinational clients may move where potential conflicts arise.

vyoung@nbr.co.nz


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6617 0.0000 0.00%
AUD 0.9312 0.0000 0.00%
EUR 0.5883 0.0000 0.00%
GBP 0.4560 0.0000 0.00%
HKD 5.1599 0.0000 0.00%
JPY 74.9170 0.0000 0.00%

Commods

Commodity Price Change Time
Gold Index 1237.4 -9.140 2016-02-12T00:
Oil Brent 34.0 -0.490 2016-02-12T00:
Oil Nymex 31.9 3.190 2016-02-12T00:
Silver Index 15.8 0.000 2016-02-12T00:

Indices

Symbol Open High Last %
NZX 50 5987.0 5987.0 5987.0 -0.89%
NASDAQ 4307.3 4340.1 4266.8 1.66%
DAX 8854.4 8967.5 8752.9 2.45%
DJI 15691.6 15974.0 15660.2 2.00%
FTSE 5537.0 5707.6 5537.0 3.08%
HKSE 18278.8 18482.3 18545.8 -1.22%
NI225 15426.3 15437.2 15713.4 -4.84%