Air NZ signals codeshare alliance with Singapore Airlines

Air New Zealand, the country's national carrier, is targeting a return to Singapore with a planned codesharing alliance with Singapore Airlines.

The Auckland-based airline and Asian carrier plan to boost their capacity between New Zealand and Singapore by 30 percent with the tie-up, which will introduce an Auckland-Singapore route for the first time, Air NZ said in a statement. New Zealand's state controlled airline will take over five flights currently operated by Singapore Airlines, who will maintain its daily Singapore-Christchurch service as part of the deal.

"Air New Zealand is on a positive growth trajectory with a clear focus on Pacific Rim destinations," chief executive Chris Luxon said. "An alliance with Singapore Airlines clearly fits our business objectives of working with the right partners in the right markets."

Air New Zealand and Singapore Airlines are both major shareholders in Australia's Virgin Airlines, along with fellow Air NZ partner Etihad Airways.

Singapore Airline passengers will be able to travel across Air New Zealand domestic and select international routes, while customers with Air New Zealand will have access to similar codeshare travel across Singapore Airline's South East Asia, UK, Europe and Africa networks.

The deal is subject to regulatory approvals from the Competition Commission of Singapore and the New Zealand Transport Minister. If the deal gets regulatory approval, flights could start by December this year.

Air NZ shares rose 0.3 percent to $1.695 today.

(BusinessDesk)

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Strange new business model. Air NZ essentially becomes a travel agent for code share partners Cathay and now Singapore. Can't be much margin in that, although I concede Air NZ reduces it's risk - better to be partners than competitors with airlines that offer a superior service/product and have more financial muscle.

I fly frequently to Asia and cannot think of a reason why booking flights on another airline through Air New Zealand would add any value to me. The partner airlines' online booking sites are superior to Air New Zealand's and there's no problem booking some flights on one airline and maybe one on Air NZ.

Will be interesting to see how much margin and customer retention accrues to Air NZ from partnerships. Not that Air NZ will easily release that sort of info.

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The old saying goes: 'If you can't beat them, join them".

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This will not benefit the passenger. Existing Singapore airlines 777 economy class configuration is 3/3/3 ie 9 across the hull. Air NZ are upgrading their 777-200s (which will be the 'new 'planes taking over from the Singapore Airlines aircraft on this route) to match their 777-300s to be 3/4/3 ie 10 across the hull. Result - more cramped seats. In addition there will be 2 fewer toilets than the existing Singapore airline configuration per plane in economy (as per the AirNZ 777-300); this is also a key comfort issue on long haul. We previously used the Singapore airlines service on this leg but will be re-thinking our options to avoid the new AirNZ offering (which will be all about squeezing more out of the economy passenger).

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The ridiculous 23 kg luggage limit on economy being the reason I will only fly Air NZ if there is no other option. The real World's Best Airlines are Etihad, Emirates etc.....and they have wider seats, more leg room, infinitely better service, generous alcohol policies (ironically).....and 30 kgs.
Forget 'national' loyalty. You are pledging to short-term managers like Loxon, turbo-milking the financial kitty; green-washing furiously with his Smart Approaches (Dumb Departures); and lunching the head-hunters.
Take the better offerings and the non-stressed flying that comes with 30 kgs and see who buys Air NZ on the inevitable fire-sale in 5 year's time.

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Spot on Bertie !
Air NZ is a deceitful company that still cant decide if its a budget or full service and does neither well. The weight limits are ridiculous and the stress it causes a royal pain. Offensive also when a slight woman is harangued and penalised big dollars for a few kilos of excess holiday shopping yet alongside some massive lard arse is double her body weight gets the same luggage allowance.

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Used six SIA flights in November/December and sometimes wondered if NZ was the poor relation. A couple of flights on old 777-200s led to this. No doubt that the aircraft used on the Singapore/Dubai runs were superior.

Crowd pleaser's comments have diminished my enthusiasm for the thought of the new configuration. Have just committed to an RTW on Lufthansa and this will involve ANZ aircraft through Honkers and LAX. ANZ's BC on both runs was very good, last time we tried it but the Premium Economy to HK was extremely poor.

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Singapore runs 777-300's daily and are configured in my opinion better/as well as their A380's. They also for some strange reason have 777-200's a few times a week in a configuration that is to be avoided if at all possible. Air NZ can prob pick up some business on the times where Sing run the 200's and if Air NZ do a decent job fitting out their new jets they will even have a more modern fleet for the route.

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