Air NZ's Lord of the Rings video leaked
Air New Zealand's countdown to the unveiling of its new Lord of the Rings-themed safety video late tonight was "ruined" when the clip was leaked online.
One social media commentator told NBR ONLINE the "leak" had a hint of accidentally-on-purpose about it, the better to build viral buzz.
NBR refuses to be sucked in to the campaign, beyond reproducing the video in full below.
And, just quietly, if you want complementary NBR ONLINE paywall access when you're flying, do hit an Air NZ Koru lounge, where you'll find free access to NBR's premium content, no password required.
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Comments and questions15
Where was the safety information in this stupid video?
Thank goodness I fly Emirates where passenger safety is taken seriously.
get real. Safety information is a waste of time, a simple pamphlet is good enough. Whats even better is when you can genuinely engage your customers for 5 min, while you meet your ridiculous CAA requirement.
Passengers like you are why air crew should have the power of arrest
They do!
They have the power of the police whilst doors are closed
How could so many ugly people fit in one plane
Except that stewardess!
I wouldn't leave my kids alone with that steward with the long blond hair
Mmmmm. Dosn't blow me away, bit too touchy feely airy fairy. Gonna have to do better to beat bare essentials.
Has Weta paid Air nz for this advertorial? How much?
this is awesome!
Well, I think it's pretty novel and cool.
Yep.
I like it.
And frankly, anything that get's the last video out of circulation has my vote.
How do I both like and dislike your comment simultaneously?
You meant to say, "complimentary", as in gratis; not, 'complementary', which means ancillary to.
I see the NZ damage control trolls are out.
Another example of senior management pretending to do their job. The amount of money spent on this cr*p and other gimmicks could be put into bringing products and services up to a reasonable standard.
But why would you want to get bums in seats on a plane when you entertain people on youtube.