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New Zealanders still smarting over a Travel MSN British poll which rated their country as the most boring place on Earth can now have the last laugh.
It’s the British, not us, who are indisputably the most boring, tedious and dull people on the planet, and the evidence is not hard to find.
This weekend, Boring 2012, a conference to celebrate all things boring, is being staged in London – and it’s a sellout.
The event, which is now into its third year, will feature “nothing interesting, worthwhile or important”.
According to the organisers, it’s a “celebration of the prosaic and the mundane” and will include talks on self-service checkouts, yellow lines, toast, pylons and shop fronts.
Previous mindlessly mundane topics have been electric hand dryers, square roots and the thoughts of a man who kept a list of everything he had eaten in the past year.
The creator of the event, James Ward, is quoted as saying the event is an antidote to the “in-your-face, noisy world of modern advertising and media”.
It might be one big yawn, but for Mr Ward it could be a nice little earner.
Doubtless an entrepreneurial New Zealander will start something similar here, given the plethora of mind-numbingly boring issues that occupy our attention.
How about talks on sheep drenches, living in Hamilton, Sally Ridge’s love life, electric fences, Hobbiton and the Black Caps.
Bound to be a sellout.