New marketing boss at APN

Big changes in APN's marketing team have restructured their chief architect out of a job.

The media company - which in New Zealand owns the New Zealand Herald and The Radio Network – has made changes to several management positions in a bid to bring all its marketing teams under one boss.

And the architect of the restructure, chief operating officer Todd McLeay, has left the company after less than a year in the role.

Kursten Shalfoon, who was leading the business development team, has been appointed as  chief marketing officer.

Mr Shalfoon joined APN a year ago from Vodafone where he was the general manager of consumer marketing and the general online and new media.

He will now manage APN's business development as well as brand, circulation, product, insights and pricing, and will report directly to APN chief executive Martin Simons.

Today, Mr Shalfoon told NBR ONLINE he had worked with Mr McLeay on the changes, which would help co-ordinate the marketing of all APN's products, before he left.

APN has a 70 core marketing staff and a further 300 across distribution and call centres. Mr Shalfoon says there is no proposal to cut jobs as part of the restructure.

And the new marketing boss says there are no plans to change from advertising agency DraftFCB at this stage.

A replacement for trade marketing manager Stephanie Gray, who left APN for Hewlett Packard, will be announced soon, Mr Shalfoon says.

In other marketing department changes, Sarah Kenny has been promoted to general manager brand and communications, Carin Hercock to general manager of business development and new product development and Brad Glading is the new head of marketing insights. 

APN announced before Christmas it expects a 30% profit slump as advertising revenues had declined. 

vyoung@nbr.co.nz

This article is tagged with the following keywords. Find out more about My Tags

Comment & Question

Commenter icon key: Subscriber Verified

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7733 -0.0013 -0.17%
AUD 0.9501 -0.0003 -0.03%
EUR 0.6313 -0.0023 -0.36%
GBP 0.4955 -0.0002 -0.04%
HKD 5.9975 -0.0098 -0.16%
JPY 92.7030 0.1190 0.13%

Commods

Commodity Price Change Time
Gold Index 1195.4 -2.890 2014-12-19T00:
Oil Brent 61.4 1.580 2014-12-19T00:
Oil Nymex 57.1 2.910 2014-12-19T00:
Silver Index 16.0 0.096 2014-12-19T00:

Indices

Symbol Open High Last %
NZX 50 5527.8 5553.7 5527.8 0.25%
NASDAQ 4759.0 4779.2 4765.4 0.20%
DAX 9827.3 9924.0 9787.0 0.81%
DJI 17812.2 17911.6 17804.8 0.49%
FTSE 6545.3 6620.9 6545.3 0.48%
HKSE 23264.0 23478.9 23116.6 1.26%
NI225 17685.5 17692.6 17621.4 0.08%