In a move to inch its radio and print brands closer together, APN News media has created a new role for one of its top executives.
Jane Hastings will oversee the publishing, radio and digital businesses as chief executive of APN NZ.
Ms Hastings is currently the chief executive of the TRN radio unit that runs the brands such as ZM, Newstalk ZB, The Hits, Radio Sport and iHeartRadio in this market.
APN chief executive Michael Miller says while in the past the divisions had operated independently, the move is a start of a journey to integrate advertising. Ms Hastings will move from her office at TRN to the NZ Herald building.
He says advertisers are looking at cross promotion between different assets and the content marketing segment is growing.
Mr Miller says the structure below Ms Hastings is still “evolving” but she won’t be replaced at TRN.
APN says under Ms Hastings’ leadership the radio brands were APN’s standout business of 2013 with revenues up 9% and ebitda up 22% on 2012.
Ms Hastings brought in a new chief of content Dean Buchanan and launched the digital platform iHeartRadio.
The move means Martin Simons who currently oversees the publishing business will step down to take up a trans-tasman consulting role from May 12. He will remain based in Auckland.
Despite the combination of news brands such as NZ Herald and Newstalk ZB, Mr Miller says the newsrooms won’t be combined.
“It is important we continue to offer the consumers choice and there’s no incentive to run the businesses together.”
He says APN will launch a metered paywall within the next 12 months but was unable to give further specifics for pricing.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Xero directors Drury, Winkler and Morgan cash in on 35% share price rally
- MARKET CLOSE: NZ shares mixed; Spark, Fletcher join Asian rally, Xero drops as Drury trims stake
- Sir Ralph Norris spells out reasons for Fonterra board departure
- iPredict closing down due to money laundering risk
- Serco's prison report challenge: Hide and Davis go head-to-head
Most listened to
- “A very ballsy thing to do” – Rodney Hide and Kelvin Davis discuss Serco’s response to Correction’s Mt Eden Prison report
- “The response from shareholders has been overwhelming” — A2 Corporation chief executive Geoff Babidge
- Greg Gent says a board of 13 people is "prehistoric"
- Arvida CEO Bill McDonald on his company's half-year net profit
- Lance Wiggs on the future of food exports
- Auckland Councillor Chris Darby on the Council's alternative funding report
- Nevil Gibson discusses his latest Editor's Insight on oil prices
- Campbell Gibson, Nick Grant and Chelsea Armitage chat about the inner workings of New Zealand media
- Paul Brislen discusses the 'snake oil' sales tactics of SalesConcepts
- Fonterra chief executive Theo Spierings reveals his ambitious China plan
- UDC Finance chief executive Wayne Percival talks about the company's profit
- Hamish McNicol discusses the latest court stories