APN looks to India for ad outsourcing

APN has told staff it wants to outsource most of its advertising production to an offshore company.

The proposal comes as the publisher of the Herald newspaper reported a significant annual loss amid declining revenues last month.

APN New Zealand chief executive Martin Simons says the company has been in talks with providers in India and a preferred vendor has been selected.

However, APN staff first have the chance to submit feedback to the proposal by March 7. 

While the proposal does not affect staff who perform bookings and layout functions, there are 24 in Auckland and APN’s other regional daily operations which will be affected if the proposal goes through.

Mr Simons says the changes are needed to meet the demand for more efficient production.

vyoung@nbr.co.nz

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6 Comments & Questions

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APN owners would be much better placed turning their attention to the shrilling of the socialists biased at the Horrid that the vast majority of NZ readers cringe at - you see, the majority of us can think, see, hear, read, understand and comprehend matters. We don't need union-fed propaganda masqueraded as "news"

My ad spend used to be circa $100K in the Horrid - these days - zero! Simply because i'm not going to indirectly support tainted socialist ideas on how to redistribute the funds i've worked hard for, to be redistributed to some drop kick that swallowed the election bribes the left offers.

Fix the blatant bias... and readers and advertisers might return.

Imagine - increasing readership and even making a profit!

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Excellent idea. Now APN's production will match the quality of their journalism.

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@Solidarity. If the Herald delivers customers to your door what does it matter what they print?
Where does your $100K ad budget go today?

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Nut job commentary happens when the full moon comes out - get a life Solidarity and AB.

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The Herald used to be about news. APN made it about profit and management structure. Times are tough, so jobs are off-shored to save money. Is it still about the news? Is there anyone making a plan at APN?

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Because outsourcing to India is a fool proof solution that always ends well. Call it schadenfreude if you will, but I am enjoying watching APN slowly die. And they deserve to with their ridiculous "print first" archaic business model.

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