APN looks to India for ad outsourcing

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

APN has told staff it wants to outsource most of its advertising production to an offshore company.

The proposal comes as the publisher of the Herald newspaper reported a significant annual loss amid declining revenues last month.

APN New Zealand chief executive Martin Simons says the company has been in talks with providers in India and a preferred vendor has been selected.

However, APN staff first have the chance to submit feedback to the proposal by March 7. 

While the proposal does not affect staff who perform bookings and layout functions, there are 24 in Auckland and APN’s other regional daily operations which will be affected if the proposal goes through.

Mr Simons says the changes are needed to meet the demand for more efficient production.

vyoung@nbr.co.nz


This article is tagged with the following keywords. Find out more about MyNBR Tags

Post Comment

6 Comments & Questions

Commenter icon key: Subscriber Verified

APN owners would be much better placed turning their attention to the shrilling of the socialists biased at the Horrid that the vast majority of NZ readers cringe at - you see, the majority of us can think, see, hear, read, understand and comprehend matters. We don't need union-fed propaganda masqueraded as "news"

My ad spend used to be circa $100K in the Horrid - these days - zero! Simply because i'm not going to indirectly support tainted socialist ideas on how to redistribute the funds i've worked hard for, to be redistributed to some drop kick that swallowed the election bribes the left offers.

Fix the blatant bias... and readers and advertisers might return.

Imagine - increasing readership and even making a profit!

Reply
Share
  • 0
  • 0

Excellent idea. Now APN's production will match the quality of their journalism.

Reply
Share
  • 0
  • 0

@Solidarity. If the Herald delivers customers to your door what does it matter what they print?
Where does your $100K ad budget go today?

Reply
Share
  • 0
  • 0

Nut job commentary happens when the full moon comes out - get a life Solidarity and AB.

Reply
Share
  • 0
  • 0

The Herald used to be about news. APN made it about profit and management structure. Times are tough, so jobs are off-shored to save money. Is it still about the news? Is there anyone making a plan at APN?

Reply
Share
  • 0
  • 0

Because outsourcing to India is a fool proof solution that always ends well. Call it schadenfreude if you will, but I am enjoying watching APN slowly die. And they deserve to with their ridiculous "print first" archaic business model.

Reply
Share
  • 0
  • 0

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7594 0.0000 0.00%
AUD 0.9719 0.0000 0.00%
EUR 0.6980 0.0000 0.00%
GBP 0.5015 0.0000 0.00%
HKD 5.8944 0.0000 0.00%
JPY 90.3750 0.0000 0.00%

Commods

Commodity Price Change Time
Gold Index 1179.0 -14.680 2015-04-24T00:
Oil Brent 65.3 1.460 2015-04-24T00:
Oil Nymex 57.1 -0.480 2015-04-24T00:
Silver Index 15.6 -0.190 2015-04-24T00:

Indices

Symbol Open High Last %
NZX 50 5757.9 5776.4 5757.9 0.13%
NASDAQ 5096.3 5100.4 5056.1 0.71%
DAX 11783.6 11881.0 11723.6 0.74%
DJI 18056.4 18108.9 18058.7 0.12%
FTSE 7053.7 7102.6 7053.7 0.24%
HKSE 27978.4 28089.4 27827.7 0.84%
NI225 20142.5 20142.5 20187.7 -0.83%