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Apple appoints second NZ distributor

As widely expected, Apple has appointed a second New Zealand agent: Ingram Micro NZ. Ingram Micro will work alongside Apple's existing distributor, Renaissance (NZX: RNS).

US-owned Ingram Micro is the world's largest IT distribution company, and easily the largest in NZ.

Eyerman to head new business unit
Ingram Micro New Zealand has formed a new new Apple Business Unit, which will be headed by Kelly Eyerman.

Ms Eyerman was formerly Business Unit Director for the Mac Division at Ingram Micro US, where she was responsible for purchasing, marketing and sales and was the lead for the Worldwide Ingram Micro Mac Division.

Long time coming
On paper, Renaissance lost its exclusive Apple agency back in 2006 - but it has taken until Friday this week for Apple to appoint a second distributor.

A Renaissance insider played down the change, saying there was "almost no margin" in Apple products.

He also pointed out that Apple itself has effectively acted as a second distributor since 2007, when the company's Australia-New Zealand office (based in Sydney) took over fulfillment of online orders.

Apple is also directly supplying large retail chains, such as JB Hi-Fi.

Renaissance: new retail stores, iPad development
Since losing its Apple exclusivity, Renaissance (a $100 million company by revenue) has diversified by buying design school NatColl and retail chain Magnum Mac.

Co-founder Warwick Grey, who recently rejoined the company, told NBR that it is now in the process of leasing space for a new retail chain, which will feature products beyond the Apple universe, and have an emphasis on training and other value-added services.

The company is also looking to expand its iPad development division, for which it sees international potential. A diary app created by the company has already gained traction in the US, Mr Grey said.

Renaissance shares, which have a 52-week range of 18 cents to 38 cents, were two cents up on Friday to 34 cents.

Comments and questions

Anyone who had ever tried to get a Mac repaired is likely to rejoice at this news. paying treble the going rate for a similar repair to a PC and then having to wait over a week unless an extra $50 is paid to jump the queue is hoding people to ransom.Only having a choice of two authorised repairers in NZ's second largest city is joke.
It must be close to price fixing, and certainly creates a high ownership cost for a device only 2 months out of warranty

Apple Mac Repair Auckland. Servicing all Macs iPhones iPods and iPads.iPhone Unlock & Jailbreak Specialists. New retail and a huge range of refurbished Apples. We buy used Macs. Trade-ins welcome

Please send price list

...and we've got a IM a/c! WOOP WOOP ;-)

Will those of us with an Ingram Micro account be able to purchase Apple stuff or are they going to be precious about it and limit it to Apple nerds?

We have a Reniassance account and they do not let us order anything from them Apple related... I imagine Ingram will be under the same rules?