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Cash-rich Apple is in talks to take a strategic stake in Twitter, according to a New York Times report.
If it goes ahead, the deal would value the near-revenueless social network at more than $US10 billion – up from a private equity valuation last year of $US8.4 billion.
Neither company would comment.
Twitter is attractive to Apple, which has struggled to gain traction in social networking.
But Twitter, with a reported $US600 million in the bank and multiple suitors, is said to be under no pressure to make a deal.