Google-owned YouTube has announced it will send copyright infringers back to school to re-establish their account.
The announcement on Thursday on YouTube's blog is a change from previous protocol, where three infringement notices resulted in account suspension. Now, after one notice, users must attend "YouTube Copyright School" where they will pass through six levels, including a tutorial video and a quiz to show they've learnt their copyright lesson.
Education about copyright, said YouTube was critical since the subject was a complicated one.
The change comes with YouTube's awareness that a "one-size-fits-all" format for copyright infringement isn't appropriate, with the blog giving the example of a dedicated YouTube user who has received two notifications years ago but has uploaded thousands of legitimate videos since. A third, possibly fraudulent video could get them suspended years after the initial infractions.
"We don't think that's reasonable"
The blog said YouTube will begin to remove copyright strikes from user's accounts "in certain limited circumstances" after completion of the Copyright School and a solid demonstration of good behaviour.
To accomodate these changes, YouTube has re-designed its copyright centre but Google's video sharing site said copyright was ultimately the responsibility of the user.
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- How did Sealegs make a profit? David McKee Wright explains
- ‘Organisations that don’t put effort into employee engagement will be the companies of yesterday’ – Kronos' managing director Peter Harte
- In Editor’s Insight, Nevil Gibson says a New Zealander is helping to unlock the potential of Africa’s cities
- Abano CEO Richard Keys on the sped up timetable for selling the audiology stake
- Without cyber rules, business may struggle to fight back warns FireEye chief security strategist Richard Bejtlich