Battle of the homepages heats up - Stuff overtakes Herald
The Auckland-based New Zealand Herald's home page has been knocked from its perch as the No 1 news page in the country by the Wellington-focused Stuff news website.
The stuff.co.nz home page boasted 126,956 average daily unique browsers for the month of July, compared with 120,980 for the nzherald.co.nz homepage, according to Nielson market intelligence.
Over the past 12 months the Stuff homepage had been consistently about 2000 viewers behind the Herald.
The mixed reaction to the Herald’s recent home page redesign may be one factor in the battle for online readers.
APN online multimedia editor Jeremy Rees was unable to comment, but marketing manager Sarah Marshall noted that “We have recently re-launched the homepage, so I guess it’s some sort of learning curve where we’re constantly watching what our readers are doing and getting feedback from our readers.”
The Herald’s total traffic for its entire website remains a nose ahead, with 172,144 average daily viewers compared to Stuff’s 171,023 viewers, but again the trend is tightening up – in Stuff’s favour.
Twelve months ago the Herald’s total average daily unique browsers were around 5000 readers ahead, and in March this year it enjoyed a lead of 12,000 readers.
Nielsen Online New Zealand General Manager Ivan Fuyala denied reports that the Herald had been gaming its numbers in various ways, such as by counting images viewed as a page impression.
While Mr Fuyala admitted that a rival publisher had brought the practice to Nielsen’s attention, he said that “we contacted [the Herald] and they said we’ll change it. I think it was a genuine mistake; they generally are pretty compliant.
“The truth is they’re both competitive and they both do a good job, and they’re both pretty close in terms of traffic.”