Boxing Days sales up 6.9%

After a month of consistently positive transaction growth retailers have enjoyed a final Christmas bonus with the value of Boxing Day transactions around the country up 6.9% year-on-year.

Just under $106 million was spent across the country as Kiwis made their way to the shops on what is traditionally the most discounted day of the shopping calendar.

Paymark head of sales and marketing, Paul Whiston, says while Boxing Day was a good day in terms of spending growth, December as a whole has been a good month for Kiwi retailers, with steady growth across most sectors and regions.

He says the steady growth may have been assisted by the wealth of big sales and heavy discounts across longer periods of time than we’ve seen in previous years.

“Every year you’re going to get a group of people who always come out in force for the Boxing Day sales and this year they certainly have. The growth is not as high as we saw a few years back, which suggests perhaps that we’ve found a level of stability in the wider Christmas shopping period."

Sectors to experience the biggest surges on Boxing Day included clothing and building/trade.


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