Christchurch kicks off $1.2m campaign to win back Aussie tourists
"$1.2m would have been better spent on providing a few extra flushing loos to everyone."
Featured commentChristchurch and Canterbury Tourism has kicked off a $1.2 million "Reimagine Christchurch" campaign to win back Australian tourists.
In 2010 there were 203,000 holiday arrivals from Australia to Christchurch.
In the year after the quakes, that dropped to 111,000.
The situation wasn't helped by the Australian government issuing a travel warning. Its citizens were told to "exercise a high degree of caution" if visiting Christchurch – putting the garden city on a par with Rwanda.
As recently as July, SmartTraveller.gov.au said "Aftershocks are continuing and may further damage infrastructure such as roads, bridges and power and water supply", with the Australian government refusing to ease back on the warning.
After months of complaints, the warning was finally lifted, and Christchurch is on the comeback trail.
Here are the three "quirky" clips leading the campaign which, in multi-contextual Flight of the Conchords fashion features mayor Bob Parker and his PA trying to think of ideas for campaign:
Back to home
Back to top
Print
Latest
NBR SERVICES
SUBSCRIPTIONS
Sign up for NBR subscriber content or email alerts
Comments and questions4
$1.2m would have been better spent on providing a few extra flushing loos to everyone.
At last Cantabrians who can take the p*ss out of themselves - great stuff!
Very good. I was certainly entertained
what a complete amateur load of cr*p and a waste of ratepayers money ...it wont work.No professional thought gone into this at all then that wouldnt worry Bob as its not his money to waste.He cant even act, its very embarrassing to even show this sort of incompetent rubbish. .Just more incompetent actions and behavior from the council.Cant wait for the next council elections!