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Listeners to a small-town radio station reckon large-scale skinny dipping is a great promotion for Mt Mauganui.
But not everyone will agree with The Edge's plan to mark the start of summer with a bid to break the world's skinny-dipping record on December 1.
Mt Maunganui councillor Wayne Moultrie can already see the idea dividing the community and offending a lot of people.
However, he says that is probably a good thing.
“As a nation we do need to lighten up … if they don’t like it, they can stay at home,” he told NBR ONLINE.
One person has already labelled the proposed dip indecent.
He says he can already see a picket line forming on the beach, but thinks as long as it does not offend too many people it has got to be good promotion for the beach.
“Let’s just hope it’s not a cold day.”
Mr Moultrie will not be taking part himself.
The record is held by Wales, where 413 people went mass skinny dipping last year.