Boutique ice cream maker Holy Moly has picked a fight with industry giant Fonterra, claiming it has copied its donut-flavoured ice cream.
Holy Moly says the flavour will form part of a range of “crammed” ice creams Fonterra’s subsidiary Tip Top plans to launch this month.
Fonterra has denied the allegations.
But Holy Moly general manager James Oliver says Fonterra contacted his business about their ice cream early this year and shortly afterwards someone using a Fonterra credit card bought all the Holy Moly ice cream in a Ponsonby outlet.
The ice cream war has surfaced just as Fonterra prepares to give outside investors exposure to its $20 billion dairy business and retain capital to allow it to pursue growth in Asia, particularly China and India.
For the full story of the ice cream war read today’s National Business Review print edition.