Progressive Enterprises has been given a bollocking by Consumer NZ, after using used a Consumer report without its permission.
A full-page advertisement that appeared in Wednesday’s New Zealand Herald quoted the findings of Consumer NZ’s recent supermarket survey.
"We neither approved the advertisement, nor approved our findings being used in that way," Consumer said.
"Consumer NZ does not allow its findings to be used for advertising or promotional purposes without its permission.”
Progressive was in a celebratory mood as its Woolworths, Countdown and Foodtown stores knocked Foodstuffs rival Pak’n Save out of the top spot in Auckland for the first time in years.
The survey tested house brands (or the cheapest alternative) to find which supermarket brand was cheapest in the big three markets.
Progressive Enterprises has agreed not to run the advertisement again or to use the findings from Consumer NZ research and articles for advertising purposes.
Pak’n Save, which is owned by duopolistic rival Foodstuffs, remains No 1 in the Christchurch and Wellington markets.
Consumer NZ prides itself on its independence, going so far as to never accept free goods for testing, donations or sponsorship. The organisation doesn’t accept advertising dollars in its magazine, and is funded completely from subscriptions.