An ad by Dick Smith timed for Australia Day (January 26) has been banned by TV networks, reports marketing industry site Mumbrella.
The ad pushes OzEmite and other spreads and sauces in his Dick Smith Foods range (for which profits go to charity; his main occupation since he sold the chain store that bears his name).
That's all well and good. But apparently the networks found the sexual innuendo around his first name, and images of boat people struggling ashore from a burning shipwreck, all a bit much.
The jingoistic Aussie entrepreneur apparently spent $A100,000 on an ad buy for the spot. That's said to be money down the drain. Though maybe not so much if the YouTube version of the ad goes viral. Watch it above. (Warning: extreme Australianess may offend.)
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- A new unlisted property fund has been launched by Vinta. Head of distribution Simon Donohue discusses why the fund was formed
- Parking makes sense in Cambridge company's big US win
- CMC's Sheldon Slabbert says the RBNZ will want the dollar to continue falling
- Nevil Gibson’s Editor’s Insight looks into the crystal ball of agricultural prices
- Auckland Central MP Nikki Kaye discusses how to sort out Waiheke's ferry route issues