An ad by Dick Smith timed for Australia Day (January 26) has been banned by TV networks, reports marketing industry site Mumbrella.
The ad pushes OzEmite and other spreads and sauces in his Dick Smith Foods range (for which profits go to charity; his main occupation since he sold the chain store that bears his name).
That's all well and good. But apparently the networks found the sexual innuendo around his first name, and images of boat people struggling ashore from a burning shipwreck, all a bit much.
The jingoistic Aussie entrepreneur apparently spent $A100,000 on an ad buy for the spot. That's said to be money down the drain. Though maybe not so much if the YouTube version of the ad goes viral. Watch it above. (Warning: extreme Australianess may offend.)
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- How did Sealegs make a profit? David McKee Wright explains
- ‘Organisations that don’t put effort into employee engagement will be the companies of yesterday’ – Kronos' managing director Peter Harte
- In Editor’s Insight, Nevil Gibson says a New Zealander is helping to unlock the potential of Africa’s cities
- Abano CEO Richard Keys on the sped up timetable for selling the audiology stake
- Without cyber rules, business may struggle to fight back warns FireEye chief security strategist Richard Bejtlich