Executive creative director Antonio Navas is departing Saatchi & Saatchi for the US after three years with the agency.
Corey Chalmers and Guy Roberts are being promoted to joint executive creative directors, effective September 1.
Saatchi & Saatchi chief executive Nicky Bell says Mr Navas was a great leader for the agency but he needed to be closer to his family.
“He played an instrumental role in the transformation of the agency and, frankly, he helped us bring back the soul,” she says.
Mr Navas arrived in New Zealand from Ogilvy & Mather New York in 2011 and has an impressive portfolio of agencies.
“This has been a planned succession we’ve been working on internally since the beginning of the year," says Ms Bell, "and I know all our people and clients are thrilled that [Mr Chalmers] and [Mr Roberts] are taking on the ECD roles.”
The two new executive creative directors best known work is for the Tui account; namely the Catch a Million and Beer Plumber campaigns, which respectively won a Cannes Gold and Bronze Lion this year.
The duo has won multiple awards since 2006. They teamed up in 2007 and joined Saatchi & Saatchi in 2012.
Mr Roberts says the days of the TV agency approach are gone and that is why he loves working at Saatchi & Saatchi.
“Whether it’s plumbing houses with beer, turning stadiums orange, or creating powerful experiential and digital ideas, we’re enjoying the innovative work that our clients rightly demand,” he says.
ASB Bank, Sanitarium, Tui and Telecom (soon to be Spark) are among Saatchi & Saatchi's New Zealand clients.
The agency is owned by Publicis Groupe, a French-based advertising and public relations company.
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- No chief of staff leaves one year before an election, says Matthew Hooton
- 'Grumpy as hell' Bill Bennett says he'll use a VPN to connect to Chelsea's club channel
- NZForex's Alex Hill says the market will be paying more attention to data, than comments from officials
- Timely chief executive Ryan Baker on making an unfashionable profit
- NZ King Salmon CEO Grant Rosewarne on his company's float plans