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Facebook group plans TradeMe alternative

A group of New Zealanders, angry at fee hikes and “bad experiences” on TradeMe, have joined forces to design, build and promote a local alternative.

Napier-based website development company Minion Interactive is backing a new Facebook group, created this week, called What’s Wrong with Trademe?!.

According to Minion Interactive employee Stuart Taoro-Ah Sin, who created the Facebook group today, anger and resentment towards TradeMe runs deep.

“I was surprised by the level of frustration expressed in these messages”, he said. “The need for a decent alternative is a lot higher than most people realise.”

The group has a way to go before taking on the auction giant, with just 20 members signed up so far.

But Minion Interactive plans to take the comments and feedback from the Facebook group and build an alternative auction website “for New Zealanders, by New Zealanders”. 

TradeMe was founded by kiwi entrepreneur Sam Morgan but has since been sold to Australian media company Fairfax. Shares for one third of TradeMe were listed on the NZ stock exchange in December.

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Comments and questions
41

Good on them, If they think they can create a viable alternative to Trade Me excellent. Competition drives the world, but cut the rhetoric “for New Zealanders by New Zealanders,” PLEASE! . My guess is, if it was a success and a foreign company came along offering them bucket loads of money they would jump at it. Then it just becomes another Trade Me or as I look at it, a Kiwi success story.

well give these blokes a tui i reckon

There already is decent a fee free alternative - Sella. Problem is Trademe has the cirtical mass and not enough people use it.

Have they not looked at something like sella.co.nz
?

Dream on mate. How did this guy even get airtime on the NBR?

I agree with the above - the small minority getting airtime yet again. get over it!

Electricity is expensive - think ll build my own hydro dam - that will show em!
Oh and petrol - Ill just drop a well and refine my own - screw the arabs. Come on guys dream on - dont waste your time and money and NBR dont waste news space on this crap

Must be a super slows news day. I just can't believe the NBR broadcasts things like this!

This is just PR for the web company behind it all.

They build WordPress sites. And they're somehow going to make the leap to building an auction site to compete with Trademe. It's like a toothpick maker deciding to rebuild Christchurch Cathedral.

there already is a free "for New Zealanders, by New Zealanders" auction site which has been running as successful alternatives to trademe for close to five years now .... www.sella.co.nz. zero fees. yup, no success fees, no listing fees and no commission.

Thanks for the comments - while we do focus on Wordpress websites, that's simply because Wordpress is the worlds leading CMS platform and, with the number of plugins and themes available, is great for small businesses. That does not mean that we can't build something larger - we have experience across a wide-range of platforms and technologies.

I personally had some bad experiences with TradeMe recently, decided to look for an alternative - sella.co.nz is great but the way we see it, the more competition, the better.

We have some interesting ideas in the works, so don't pass it off just yet!

In response to bored bill | Wednesday, January 11, 2012 - 3:04pm

I'm with you bill bored

I am undecided if this is simply PR for the company or they are serious. To give them the benefit of the doubt as per the last post and they are serious here is some thoughts.

Research into these online markets shows that the leader gets around 80% market share (Trademe) the second guys 12% then the rest fight over 8%. Not sure this holds for NZ but it did for the likes of Amazon, Ebay and Betfair. So if they do start they will be scrapping over a small share of a small NZ market.

The second observation there is great inertia in people changing. We all hate at some time our banks, internet provider, mobile provider etc but how many of us actually take the time and effort to change. Look at the money invested by 2 Degrees to get people to switch to much cheaper mobile.

If they will not switch to Sella which is free why go to anything else? Most users are not interested in some new way of doing things - and if they do start to move then TradeMe just copies.

To me it just is a very hard ask to see this working.

In response to Anonymous | Wednesday, January 11, 2012 - 4:14pm

I understand what you're saying, and we are fully aware of that problem. I agree that sella.co.nz is a decent alternative, but TradeMe dominates the market - and because auction sites are driven by their users, this means that it is very difficult to compete.

In saying that, just look at Facebook and Google - it's definitely a possibility.

When we say "for New Zealanders, by New Zealanders", we mean it is driven by the public - We want input, suggestions and comments. We're not just going to guess what people want, we're going to give them the chance to tell us.

Will it succeed? I don't know. But we'll never know if we don't try.

In response to bored bill | Wednesday, January 11, 2012 - 3:04pm

YEAH RIGHT!!!!!!!

It will not work!!! watch and see.....NZ is just too small, another finance co in disguise, it will go the same way down the gurgler, don't pull your hands out of your pockets people.

Lol at Minion considering wordpress being a CMS.

WordPress has either no, or severely limited:

Document management
Workflow management
Digital asset management
Link management
User management
ESI Caching / CDN ability.
WYSIWYG editing
Single Sign-on
Multi-side Admin
Publishing options
Access Management
Application
Multi-lingual
n-to-n content sharing
Reporting

Haha, wow, have fun building the next trademe.

In response to Anonymous | Wednesday, January 11, 2012 - 6:06pm

I was going to ignore this, but I have to comment because this kind of thinking is what pushes developers into bad habits. Next you'll be telling me that ASP.NET MVC isn't a real MVC framework.

Actually, all of these are available in the form of plugins. And even if they weren't, we can certainly create them.

You may scoff at our use of "CMS", and how Wordpress doesn't match your idea of a "Content Management System" but you seem forget that it the most widely adopted CMS available - in use by over 35 million websites for content management.

Most small businesses don't care about document/workflow management etc - they simply want a system to manage their content.

As with anything, in web development you have to pick the tools and technologies that are right for the job.

I love it typical big bloke NZ'er attitude, anything you can do, I'll pull out my no. 8 wire and do it better. All because some 20 out of 100's and thousands of users had a rough time. Trade me is by far the best on-line trading experience.

How is this even news worthy.

In response to Anonymous | Wednesday, January 11, 2012 - 7:21pm

This is what business monopoly of TRADEME is all about...furthermore, most NZers viewers are already addicted to FACEBOOK, and why not give it a try?

Good luck to them, competition is a good thing.

It is sad so many negative people read the NBR, I wonder if any of those commenting have ever had the gumption to run their own business, or at least try.

Easy to criticise people's dreams from behind your cubicle desks and fortnightly salary payments.

Best of luck

I'm planning a Trademe alternative, but it's not about me, it's about you.

Tradeyou will be moving forward, a dynamic and bluesky approach to building B2B and long lasting client-business paradigms.

It will e-enable bricks and clicks mindshare among generation me and help synergise the unleashing of ROI.

Can I have a press release published too?

“for New Zealanders, by New Zealanders”.
- Yeah right - Stuart Taoro-Ah Sin is a real kiwi name - NOT

Trademe have had years of people suggesting and requesting fixes and upgrades. They have done SFA to sort out the abortion of a site.

What's an aution giant? NBR staff need to head to TradeMe and buy a spell check app.

In response to Anonymous | Thursday, January 12, 2012 - 8:11am

Fair cop - sorry about that. All fixed now.

In response to anon | Thursday, January 12, 2012 - 6:50am

Actually it's is my father's name and I wear it proudly.
I am of Pakeha/ Maori/ Cook Island decent and I was born in NZ, raised in NZ and I spent 10 years in gumboots, looking after the backbone of our nation. Now if that doesnt make me a NZer then what will?

In response to anon | Thursday, January 12, 2012 - 6:50am

"Yeah right - Stuart Taoro-Ah Sin is a real kiwi name - NOT" - Hmm, and presumably your 'Anon' is a real kiwi name? LOL. Quit hiding and judging a book by it's cover.

I'm impressed with the skill of those on here that can tell if an idea will work or not from a single news article (no business case, product spec, or demonstration required). You guys must be so rich with that level of investment intuition (or are you judging a book by it's cover too?).

I wonder how many people told Sam Morgan it wouldn't work? Good on you Stuart, give it a shot, who knows, maybe you'll be the next NZ auction millionaire.

Look out though, Ebay will be here soon....

The most innovative thing they could have done would have been to register nzbuyandsell.co.nz and get some free publicity from Shortland St. However, someone else did that a few months ago...

Sounds quite interesting...

I have read the article and the posts of and observe the following:
1. Trademe is probably the best example of a site that was started by New Zealanders for New Zealanders.
2. Trademe has very few problems. Anyone who thinks it does has not actively used Ebay or suffered the agony of many corporate websites.
3. Sella is free, and the reason why it is still small is that to do what it needs it needs to charge money. You get what you pay for.
4. Trademe enjoyed the success because they did it right.
5. ALL VENTURES including trademe will always have people who have bad experiences. That is life.
6. The idea that a site like trademe could exist with millions of users and tens of millions of auctions and no problems can only exist in someones utopian fantasy world, where people are created by a computer program and are always logical and rational - according to the programmers set of values which will not suit everybody - so you back to square one.
7. Trademe has the market share because they have done it right, and the market likes it.
8. Sam Morgan sold tradme because he was offered somuch money that he would not have to work again and he could pursue his dreams - who would turn that down?
8. Competition is good. Lets encourage competition and anyone who can do it more right than trademe. And let the market decide.

In response to Minion | Wednesday, January 11, 2012 - 4:25pm

Re listening to the people: Trademe continually listens to the input of people. A I understand it, they act according to the majority not the minority.

Re difficult to compete: It is never difficult to compete if you have what people want. Google is a very good example. So is trademe.

Almost anyone can take a basic Wordpress installation, throw on a skin someone else created and call it a website. But that's a long way from genuine web design.

Why does Minion Interactive's own site rate a zero on Google? Maybe it's because the domain was first registered just three months ago. These guys don't have a lot of experience.

And note that they're not launching a site to knock Trademe off its perch - they're just saying that they "intend" to build one. One day. Maybe. Or maybe not.

Shame on NBR for publishing this pointless piece of self-promotion verbatim.

trademe really charges a lot for the success fee!!!

In response to A real web designer | Sunday, January 15, 2012 - 12:12pm

"Why does Minion Interactive's own site rate a zero on Google?"
I am assuming you mean PR - it's widely known that PR doesn't matter much anymore. And this has absolutely nothing to do with it's registration date - it's based on the quantity and quality of external links.

As for the statement that we don't have a lot of experience - I've been doing this fulltime for over 10 years and have worked on some major international projects.

Just a side question: What tools/technologies would you consider genuine web design?

There's so much negativity re: wordpress/web design in these comments - How about we start a competition and turn this into something that will benefit everyone?

Actually - we are serious about this project. We are going to be building this website, whether it fails or not.

It's going to be an auction/sale website, but with some major differences.

Instead of posting negative comments, get involved - this is a community driven project and we want everyone's help.

Everyone: Go to https://minion.uservoice.com/forums/145991-general - get involved

Real designers/developers: Why not lend a hand? Do something "real".

@Minion - your comment that the age of a site doesn't affect it's PR is naive at best and shows that you have very little idea of SEO. Domain age is one major factor that affects Google's page rank, but I'm not surprised that you were unaware of that. Check out Matt Cutts blog for some handy hints in this area.

Dozens of others have tried to set up auction sites to compete with TM and they've all failed. Some of them were quite well funded as well. As to "lending a hand" - sorry, but I'd rather devote my time to projects that stand a chance of success.

Good luck to you. It would be nice to see somebody put up a genuine challenge to TM. But with little understanding of the web and only a tiny handful of Facebook followers, I seriously doubt that it will be you. I will be watching with interest, but only from the sidelines.

In response to A real web designer | Sunday, January 15, 2012 - 5:15pm

@A real web designer - While I agree with you that domain age is a huge factor in SEO, I disagree about it being part of the page rank calculation.
But - give me a link to an article stating that I'm incorrect and I'll apologise.

And don't associate our PR with experience (you're calling me naive?).

Just found this after I posted that last comment.. Looks like we both might be slightly incorrect. Anyway, thought it might be a useful read.

http://www.promotionworld.com/se/articles/article/110825-Does-Domain-Age-Matter-When-Ranking-Google

This will be my last post here, I'm going to concentrate on getting this thing going now - Keep watching :)

Pure pipe dream.

I can see TradeMe losing it's market - but not to a clone auction site, 10 years too late, with no significant capital backing. TradeMe already owns the market. It's either going to take a lot of capital to gain some traction, or a very disruptive business model that users love. And it's not price, as Sella has proven.

To compete with TradeMe, minion should be thinking about where TradeMe is going, not where they are now. It's not as if TradeMe were quiet about this... their IPO prospectus publicly stated the next steps for their business.

Whats the difference!!! trade me, face-book they are all the same, as long as they make money they don't give a rats about the people using them or the problems people have with them. I'm sure if they cared more and helped then it would be a better place to sell/buy- play and talk without all the policy butt crap or crap talk they throw at you as their answer to helping people where it ends up as all bull n crap.

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