Facebook has finally found a new head for its Australia-New Zealand operation, based in Sydney.
He is William Easton, poached from Google Asia-Pacific where he was head of mobile and social.
The Facebook position had been open since February.
News of Mr Easton's appointment was broken by the AFR, and confirmed to NBR by Facebook Australia-New Zealand communications and policy manager Mia Garlick (another Google alumnus).
The English-born and educated Mr Easton worked for Coca Cola in the UK as a sales manager before taking on a range of sales and marketing positions for Microsoft, first in the UK then Australia.
Facebook's NZ opertion recently reported an $81,000 loss on revenue of $427,000.
However, like other companies including Google, the social network bills some local revenue to its subsidiary in Ireland, where the corporate tax rate is lower.
The results may not tell the full story, say industry analysts. Draft FCB managing director of media operations Derek Lindsay says his estimate of Facebook's total revenue from New Zealand would be "significantly more than $400,000".
This article is tagged with the following keywords. Find out more about MyNBR Tags
- New iPhone tipped as Apple sends invites to Sept 7 event: what to expect
- Who will Little's new right hand man/woman be?
- Law firm settles Capital + Merchant Finance lawsuit
- Wellington Drive posts full year operating profit on soaring US sales
- NZ King Salmon still eying domestic feed plant as it plans $200m float
Most listened to
- NZ King Salmon CEO Grant Rosewarne on his company's float plans
- Auckland Airport’s increased capex will help offset pricing reset
- Chorus CEO Mark Ratcliffe on improving service levels as demand exceeds expectations
- “The issues are so enormous that it all seems completely overwhelming,” says Rod Oram. “But there is movement.”
- Chorus CEO Mark Ratcliffe on why he's leaving and the regulatory regime