Fyfe appointed CEO of Icebreaker

Icebreaker founder Jeremy Moon and new chief executive Rob Fyfe

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

Former Air New Zealand boss Rob Fyfe has been appointed new chief executive of merino clothing company Icebreaker.

Mr Fyfe, who for the past nine months has been executive chairman of the Wellington-based retailer, will start his new role on Tuesday.

Current chief executive and company founder Jeremy Moon will become ''creative director'' of the business.

Mr Moon described Mr Fyfe as a “game-changing CEO” whose strengths align perfectly with Icebreaker’s global goals.

“It was a big decision for me to hand over our business to another CEO, but I’ve seen Rob’s passion for what we are building at Icebreaker and I really admire his skills, especially with people.  In the end, it was easy for me to put my total trust in Rob.”

Mr Fyfe left Air New Zealand at the end of 2012 after seven years at the helm. He was noted for his innovation, including some risky branding such as one advertisement in which he appeared bodypainted as an airline captain. Mr Fyfe is widely credited as helping improve the airline's fortunes after its $880 million government bailout in early 2002.

Icebreaker was launched in 1995, positioned as "a bridge between city and nature" with crossover appeal to people who don't shop in outdoor stores.

It now has 19 company-branded retail stores, over 4000 wholesale customers, direct eCommerce and over 400 employees worldwide.

Sales have tripled in the last six years and are projected to exceed $200 million in 2014, with 80% of these sales now in Europe and North America, the company says.


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6274 0.0000 0.00%
AUD 0.9084 0.0000 0.00%
EUR 0.5626 0.0000 0.00%
GBP 0.4136 0.0000 0.00%
HKD 4.8670 0.0000 0.00%
JPY 74.6930 0.0000 0.00%

Commods

Commodity Price Change Time
Gold Index 1120.9 -3.100 2015-09-04T00:
Oil Brent 50.5 -1.030 2015-09-04T00:
Oil Nymex 46.6 -0.690 2015-09-04T00:
Silver Index 14.5 -0.160 2015-09-04T00:

Indices

Symbol Open High Last %
NZX 50 5569.7 5573.0 5569.7 -0.41%
NASDAQ 4670.4 4712.7 4733.5 -1.05%
DAX 10216.2 10216.2 10317.8 -2.71%
DJI 16371.8 16371.8 16374.8 -1.66%
FTSE 6194.1 6194.1 6194.1 -2.44%
HKSE 21158.9 21174.9 20934.9 -0.45%
NI225 18312.1 18312.1 18182.4 -2.15%