Google appoints third NZ Ad Words reseller, joining Yellow and Localist

Google NZ country manager Tony Keusgen

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

Google has appointed Gopher its third Ad Words reseller in New Zealand, joining Yellow and Localist.

Ad Words can be bought directly from Google. The resellers offer hand-holding through the process of setting up a campaign, and buying the right key words (as well as pushing listings on their own directory sites).

Gopher’s cheapest option is a $750, three-month Google Ad Words campaign involving 25 keywords.

Google NZ country manager Tony Keusgen told NBR the company’s local office, in Auckland, has tripled to 12 staff over the past year.

Mr Keusgen said Google NZ staff were concentrating on larger advertisers and agencies, while partners Yellow, Localist and now Gopher are handling small to medium business.

The country manager said 43% of media is consumed online, but the medium captures only 15.1% of total ad spending.

Mr Keusgen said a "white coat" approach to marketing would help close the gap. For example, when a small business bought a Google Ad Word, it could be associated with a click-to-call phone number and other metrics for measuring response. 

ckeall@nbr.co.nz


This article is tagged with the following keywords. Find out more about MyNBR Tags

Comments & Questions

Commenter icon key: Subscriber Verified

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7567 0.0000 0.00%
AUD 0.9753 0.0000 0.00%
EUR 0.6945 0.0000 0.00%
GBP 0.5084 0.0000 0.00%
HKD 5.8650 0.0000 0.00%
JPY 90.0730 0.0000 0.00%

Commods

Commodity Price Change Time
Gold Index 1198.2 -6.000 2015-03-27T00:
Oil Brent 56.4 2.710 2015-03-27T00:
Oil Nymex 48.9 -2.560 2015-03-27T00:
Silver Index 17.1 -0.071 2015-03-27T00:

Indices

Symbol Open High Last %
NZX 50 5833.2 5854.2 5833.2 0.36%
NASDAQ 4863.7 4899.3 4863.4 0.57%
DAX 11920.2 11954.1 11843.7 0.21%
DJI 17673.6 17729.1 17678.2 0.19%
FTSE 6895.3 6910.6 6895.3 -0.58%
HKSE 24541.4 24549.9 24497.1 -0.04%
NI225 19374.7 19590.0 19471.1 -0.95%