Ad Words can be bought directly from Google. The resellers offer hand-holding through the process of setting up a campaign, and buying the right key words (as well as pushing listings on their own directory sites).
Gopher’s cheapest option is a $750, three-month Google Ad Words campaign involving 25 keywords.
Google NZ country manager Tony Keusgen told NBR the company’s local office, in Auckland, has tripled to 12 staff over the past year.
Mr Keusgen said Google NZ staff were concentrating on larger advertisers and agencies, while partners Yellow, Localist and now Gopher are handling small to medium business.
The country manager said 43% of media is consumed online, but the medium captures only 15.1% of total ad spending.
Mr Keusgen said a "white coat" approach to marketing would help close the gap. For example, when a small business bought a Google Ad Word, it could be associated with a click-to-call phone number and other metrics for measuring response.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Fonterra targets doubling of China revenue within five years
- NZ dollar gains as futures market points to pick up in dairy prices, US holiday looms
- UPDATED: Fonterra shareholders evenly split on shrinking board
- Smartpay first half profit slumps 90%
- Trilogy profit triples on candle and skincare growth
Most listened to
- Trilogy International CEO Angela Buglass on tripling her profit
- Eroad CEO Steven Newman talks about his company's revenue increase
- What do the latest terrorism attacks in Mali and Israel mean? Nathan Smith discusses the latest foreign affairs news
- NZ Windfarms departing director Michael Stiassny speaks out after board exit
- James Mayo talks about SOS Hydration's growth plans after Snowball offer
- Michael Wood on whether he would run in Mt Roskill
- SAFE's Abi Izzard quizzed over protest of a caged hen operation at Pukekohe
- Nevil Gibson talks about Editor's Insight on the planned $US150 million merger between Pfizer and Allergan
- Taupo Beef’s Mike Barton on how to extract sustainable profit from farming
- Will the government lose on RMA reform? Rob Hosking outlines the PM's speech
- How could bookmakers recoup $16 million? Racing Board chief executive John Allen explains
- Nevil Gibson breaks down the latest aviation news