Google & Yahoo ceding market share to Bing
Microsoft’s Bing search engine has grown for the second consecutive month, rising to 8.9% from 8.4%, while Google and Yahoo both lost 0.3% each.
ComScore’s latest US figures showed search leader Google declining to 64.7% from 65% in June, and second-ranked Yahoo easing to 19.3%, from 19.6%, though they remain an order of magnitude ahead of Microsoft’s product, which grabbed 8% market share in May when it launched.
As a percentage change, Google's search query total fell by 4%, Yahoo's fell by 5%, and Microsoft's increased by 2% reports Information Week.
“Although Bing took a bit of share from both Google and Yahoo, we are reluctant to extrapolate this into meaningful long-term share gains,” Broadpoint AmTech analyst Benjamin Schachter wrote in a note to investors.
The search figures don’t follow mapping, local directory, and user-generated video site queries.
Microsoft inked a deal to take over search at Yahoo late last month with Bing powering searches on both companies' sites and Yahoo handling the ad sales - meaning cannibalising Yahoo’s market share is not something they want.
Once Bing also takes over Yahoo's search, its numbers will probably top 25% reports ReadWriteWeb.
Bing’s unique features include grouping product reviews together and showing predictions for airfares, although these have yet to be rolled out to New Zealand.
There are rumours of the full features being rolled out in Australia however.
Google received 78.45% of all global searches in July, according to NetApplications, while Bing had 3.17%, behind China's Baidu with 8.87% and Yahoo’s 7.15%.
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Comments and questions5
As much as I'd like Bing to trip at the first hurdle, Mitch, I think you're overstating things if you call a 65% vs 8% market share "orders of magnitude"... maybe one order of magnitude, but not orders... If Bing was, say 0.01% market share, then yes, but with their monopoly on naive users (namely those who don't know what a mail client or a web browser are, and just use whatever's shipped with the OS or sent via auto-install MS updates) Microsoft have "instashare" that's fairly substantial.
You're quite right Dave, I'll correct that now.
Cheers,
Mitchell
I'll be more interested when the change rises about to statistical margin of error. Bing is not a game-changer.
Dont' forget that Bing and Yahoo's results will soon be combined, meaning market share close to 30%. I'd imagine also that once the full-featured Bing is rolled out to more markets that wil help drive uptake.
Agreed that the percentage of change is minimal, however the level of curiosity and interest Bing has created in short time is something to reckon. Competition as we all know is good in that it keeps complacency out and a more balanced and thoughtful approach to keeping market shares. The users and advertisers will both benefit. Better choices and improved search matrix's to depend on - as the game progresses.
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