MediaWorks says it is comfortable with the performance of its new food format, The Great Food Race, despite lacklustre ratings.
The programme had been heralded by the broadcaster as an original cooking show format and managed to bring on board Countdown as a sponsor, which reduced its support for TVNZ’s Masterchef.
During the season, The Great Food Race had an average viewership in the 5+ age group of 169,700.
However, only 134,300 viewers tuned into last night’s grand finale.
This compares with TVNZ’s ONE, whose Masterchef last night raked in an average audience of 550,000 New Zealanders aged 5+.
TVNZ spokeswoman Georgie Hills says last’s night’s performance was good given the show on average attracts 500,000 viewers aged 5+ each episode.
MediaWorks spokeswoman Rachel Lorimer says The Great Food Race is a brand new format, and attracted a loyal audience.
Ms Lorimer dismissed online feedback that host Zoe Marshall had ruined the finale by pestering contestants while they were cooking, saying Ms Marshall’s performance was terrific.
Ms Lorimer says technical differences were related to the fact that the show was filmed live and had little time for corrections, unlike other episodes.
“Like the auction finale on the Block NZ, the final of the Great Food Race was filmed live, which is very unusual for a cooking show.
“We know TV3 viewers love the excitement and drama of live TV where anything can happen.”
Meanwhile, TVNZ is preparing to air My Kitchen Rules Australia as well as locally produced My Kitchen Rules New Zealand.
Ms Hills says no sponsors have been announced for Masterchef NZ but the channel has picked to Auckland chefs Ben Bayly and Gareth Stewart as judges.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- MARKET CLOSE: NZ shares gain as ANZ Bank rises after results; Tegel climbs on debut
- Tegel chairman praises private equity owner after solid NZX listing
- India-NZ air link agreement could spur nonstop flights
- NZ dollar soars to 2-month high vs Aussie as RBA cuts key rate on weak inflation
- Could Uber NZ drivers strike, as threatened?
Most listened to
- MediaWorks' Bravo NZ deal a "case of 2+2 being more than simply Four" - Mark Weldon
- My Food Bag co-chief executive Cecilia Robinson discusses what its capital restructure might be made of
- Anthony Harper partner Jennifer Mills on the question: Uber drivers - contractors or employees?
- The government has backed itself into a corner into over how patent attorneys are regulated, says Rob Hosking
- In his Editor’s Insight, Nevil Gibson says the Australian Budget is a curtain-raiser for an election