House of Travel no longer Inspire-d
House of Travel’s Inspire magazine is on the newsstands this month for the last time, after the company decided not to renew its fixed-term contract with HB Media.
Aimed at the 50-years plus affluent, frequent traveller interested in luxury, culture, food and history, Inspire won several awards at this year’s MPA Magazine Awards including custom magazine of the year.
HB Media also publishes Good and Idealog.
House of Travel said it was looking at alternative options to reward its high-value customers – the idea behind the magazine.
What the other options might be, it would not say, except it wanted to “add value” to high-end customers.
More likely, it is a sign of troubled times for the travel industry and a tightening belt?