Igloo boss Chaz Savage has left to take a job with Telstra in Australia.
A spokeswoman for Sky TV said she couldn't comment on sales for igloo - a low-cost pay TV joint venture between Sky TV (51%) and TVNZ (49%).
Igloo launched just before Christmas after more than six months of delays.
Mr Savage will become general manager for Telstra's T-Box set-top box, which falls under a new media division managed by ex-TVNZ CEO Rick Ellis.
Mr Ellis was head of TVNZ at the time it signed its igloo deal with Sky TV and Mr Savage (drawn from Sky TV's marketing department) was appointed to run the joint venture.
On social media, potential customers have asked about igloo's recording functionality (there is none, beyond a half-hour live-pause. NBR's theory is Sky TV wants to upsell people to its own MySky. Igloo is engineered to be just good enough to coopt potential rival TVNZ).
Others have asked for more detail on the promise to occassionally screen All Blacks games on pay per view. Igloo has been mum on specifics.
FLASHBACK: Savage with Sky TV CEO John Fellet (centre) and then TVNZ CEO Rick Ellis at the December 2011 igloo announcement. The service launched on December 3 last year.
With Sky TV refusing to give numbers, and a low key retail presence for the $199 set-top box needed for the $24.99/month prepay service, some will wonder whether igloo has set the world alight (and usually there's only one reason to shuffle your feet when asked about sales) - but Mr Savage has obviously done something to impress his new employer across the Tasman (although an arch conspiracy theorist would Telstra also has limited ambition for its slow-moving T-Box, given the telco’s shareholding in Foxtel.)
Analysts don't see igloo having a material impact on Sky TV in the near-term.
Forsyth Barr told NBR it was a cost-effective way for Sky TV to target lower-spending consumers. The pay TV broadcaster was requiring customers to pay for an igloo box upfront; it was drawing on a subset of existing Sky TV channels for premium content (an igloo box can also be used to access free-to-air-channels if your prepay runs out), and utilising UHF spectrum it already owned.
Sky TV has chipped $12.75 million into the venture; TVNZ $12.25 million. Most of the money has gone toward the cost of ordering settop boxes.
This article is tagged with the following keywords. Find out more about MyNBR Tags
Most listened to
- Business Week in Review with Grant Walker & Andrew Patterson
- The kiwi dollar has spiked against the pound in one of the biggest one day currency moves in history. NBR’s Jason Walls breaks down the dollar’s movement
- What Brexit now means for NZ, with NZIER John Ballingall
- Dr Oliver Hartwich says everyone should stay calm and carry on
- Matthew Hooton on making a moral case for social capital