iPhone 4: Apple direct pricing vs Vodafone subsidy pricing
Last night, Apple opened its NZ online store for iPhone orders.
It's pricing: $1299 for the 32GB model; $1099 for the 16GB model.
Ship time is three weeks, with free delivery.
The 32GB and 16GB versions of the older iPhone 3GS have been culled from the lineuup; an 8GB model 3GS costs $899.
Vodafone put iPhone 4 pricing on its website, listing the cost of each model when subsidised on-contract. But it said that online sales would not begin "for several weeks" (a limited number of handsets were made available at retail, but sold out within four hours). Here it is (the top line is the monthly plan price):
Vodafone currently just has an out-of-stock message for each handset off-contract, but NBR understands its unsubsidised pricing is around $30 more than Apple's per model.
Here's what each monthly iPhone plan buys you (more here):
So for now, people have to buy an iPhone buyers have to go through Apple direct, they can then pick the mobile data plan of their choice from Telecom, 2degrees or, heck, even sole official carrier Vodafone.
The only way to get a handset subsidy is to buy an iPhone 4 through sole official carrier Vodafone.
Telecom - better, but still being a bit wussy
Telecom, long-laid low by its XT blues, has displayed considerable moxie over the iPhone 4 and iPad 3G release, releasing a Micro-SIM and plans aimed at Apple fans, plus a viral video showing XT vs Vodafone 3G speed at various (Telecom-selected) locations.
However, Telecom has yet to make a move with the immediate pull of the $600 rebate (aimed to nullify Vodafone's handset subsidy or a break-fee) that it offered soon after XT's launch.
2degrees has also released a Micro-SIM (available via an 0800 number from Friday, and in Dick Smith stores from Tuesday). The Micro-SIM can be used on 2degrees 3G network, which is now open to all customers, although not officially launched.
2degrees announcement pending
On Tuesday, 2degrees has called a major press conference. The official reason is that it's the telco's first anniversary, but other announcements will also be made, a spokesman told NBR.
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Comments and questions7
Is that the case? I thought Vodafone was just an "authorised reseller", going from Apple's press releases to date?
[Vodafone NZ is the official carrier according to Vodafone and Apple. Also, compare and contrast the lists of official carrier's on Apple's NZ website (Vodafone only) with list of official carriers on Apple Australia's website (Telstra, Optus, Vodafone) - CK]
The $600 rebate was the get those already on a Vodafone plan to switch following XT's arrival. Not many did judging by the number of people happy with Vodafone's 3GB/1000pxt extended offer.
[Telecom claimed at the time that it bagged 1000 Vodafone iPhone customers through the $600 rebate promotion: http://www.nbr.co.nz/opinion/chris-keall/telecom-pinches-1000-vodafone-s-best-customers-600000 - CK]
the Vodafone prices are pretty good. It means I can buy an iPhone at a price I can afford and get a decent number of minutes and texts each month. I don't use it much for voice or texting - I use it for data and 250MB is fine... never went over 200 with my 3GS. I have wifi at home and work and the 3G data is all I need for weekends.
Walked out with an iPhone4 for $40/month and $620 down. Plus I got $500 for selling my 3GS so total spend was $120 on the device.
Can't do that with Telecom, plus the iPhone4 works on Vodafone's 3G Extend network so there's coverage everywhere I go. Sweet.
I wouldnt be surprised if Vodafone set their legal team onto Telecom and killed the rebate deal. I cant really see any other reason for the deal to be killed off.
The iphone 4 may work with Vodafones 3g extended coverage, but the extended coverage performs like a dog with 3g...why bother
Any ideas whats in 2D press announcement tomorrow? 3G launch perhaps?
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