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Heads Up:7:58AM Sunday 21 March 2010
It's Love: Telecom and Heineken play the same song - literally
UPDATE: Telecom yanks Chris Knox clip
In a promo video just released to promote Telecom's new logo, chief executive Paul Reynolds and others chirpily create self-expressive symbols, backed by "It's Love", a track from alternative music legend Chris Knox.
Many Americans will already be familiar with Mr Knox's tune - for Heineken has already used "It's Love" in a campaign recently launched in the US.
Beer swilling phone users may get a little confused, but for Mr Knox - recovering from a recent stroke - it'll be raining royalties.
"It's Love" is the second track from the grandfather of NZ punk to be used in a commercial. His "Not Given Lightly" has been a Vogel's mainstay.
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Comments
It's a Kiwi song...
Chris... a Kiwi song, a Kiwi (ish) telco. The TNZ use has the moral high ground.....
It's not like its being used
It's not like its being used on an ad - its an internal video isn't it? What's the problem.
Knox ftw
Well, if Telecom does decide to go with the Chris Knox song for their public TVCs, it's a very cool association for them, compared to their previous lame choices of Cat Stevens or the Beatles, for example.
swilling or illing
"Beer swilling phone users may get a little confused..." HOW? the Heineken ad ran in the US, not here. No confusion. It won't be raining royalties for Chris Knox - use for an internal one-off use aint much dough. Bit flippant, Mr Keall.
[Videos originating from many countries can be compared via the wonders of the internet. I assume Heineken paid Chris Knox well - CK]
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Mmmmm Heineken... thirsty now.
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