New Zealanders have proved they punch well above their weight creatively in this year’s Big Won Report released in London overnight.
The annual Big Won Report tracks performance of marketing communications agencies across all media categories and disciplines throughout the year. It is based on award show results.
Omnicom subsidiary Colenso BBDO took the top spot for the first time in New Zealand’s history.
The No 1 ranking makes this country 10th in the world overall, proving it fares exceptionally well against agencies up to 10 times its size.
Colenso was fifth last year.
The Auckland agency had a huge year in 2012, winning New Zealand’s CAANZ Grand Axis award for its Doppelganger campaign, along with several Effie awards, Spikes Asia and the Diamond Echo award.
Despite being well awarded creatively, the agency did not win the New Zealand’s top spot for most effective agency, which last year when to rival DDB.
DDB, which is also part of the Omnicom network, was ranked 10th in the Asia/Pacific region in the Big Won Report.
Colenso’s work for DB Breweries’ Monteith’s brand was 17th equal in campaigns across all media channels.
The agency’s creative chairman Nick Worthington was second in the world, falling from his 2011 No 1 spot.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- MARKET CLOSE: NZ shares gain, led by Chorus, Orion Health, Air NZ while Tower drops again
- Smuggler Marine removes references to Sealegs technology from website
- Nigel Latta only tells half the story on the economy
- SecureCom buys Atmospheric, the Microsoft NZ Partner of the Year gone bust
- 9 Spokes accelerates efforts to get into US
Most listened to
- 9 Spokes CEO Mark Estall on his company's progress since listing.
- BusinessNZ CEO Kirk Hope - Upbeat on the economy, but worried about private debt
- SecureCom director Greg Mikklesen on buying Atmospheric
- Balkan borders and Kashmir killings on Foreign Affairs Scope with Nathan Smith
- Ironically, Trump showed the lack of stamina he had accused Clinton of, says NBR's Rob Hosking