Kiwi ad agency wins #1 world ranking

Second in the world: Colenso BBDO creative chairman Nick Worthington

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

New Zealanders have proved they punch well above their weight creatively in this year’s Big Won Report released in London overnight.

The annual Big Won Report tracks performance of marketing communications agencies across all media categories and disciplines throughout the year. It is based on award show results.

Omnicom subsidiary Colenso BBDO took the top spot for the first time in New Zealand’s history.

The No 1 ranking makes this country 10th in the world overall, proving it fares exceptionally well against agencies up to 10 times its size.

Colenso was fifth last year.

The Auckland agency had a huge year in 2012, winning New Zealand’s CAANZ Grand Axis award for its Doppelganger campaign, along with several Effie awards, Spikes Asia and the Diamond Echo award.

Despite being well awarded creatively, the agency did not win the New Zealand’s top spot for most effective agency, which last year when to rival DDB.

DDB, which is also part of the Omnicom network, was ranked 10th in the Asia/Pacific region in the Big Won Report.

Colenso’s work for DB Breweries’ Monteith’s brand was 17th equal in campaigns across all media channels.

The agency’s creative chairman Nick Worthington was second in the world, falling from his 2011 No 1 spot.

vyoung@nbr.co.nz


This article is tagged with the following keywords. Find out more about MyNBR Tags

Post Comment

3 Comments & Questions

Commenter icon key: Subscriber Verified

Awesome!
Congratulations.

Reply
Share
  • 0
  • 0

The relentless pursuit of ego gratification.

Reply
Share
  • 0
  • 0

Has Nick superimposed himself on to a background pic so as to incarnate himself as Mickey Mouse?

Reply
Share
  • 0
  • 0

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7500 0.0016 0.21%
AUD 0.9398 -0.0004 -0.04%
EUR 0.6615 0.0013 0.20%
GBP 0.4922 0.0011 0.22%
HKD 5.8129 0.0119 0.21%
JPY 89.6030 0.2470 0.28%

Commods

Commodity Price Change Time
Gold Index 1192.0 -1.200 2015-05-06T00:
Oil Brent 69.0 0.160 2015-05-06T00:
Oil Nymex 62.0 1.620 2015-05-06T00:
Silver Index 16.5 -0.080 2015-05-06T00:

Indices

Symbol Open High Last %
NZX 50 5765.3 5765.3 5765.3 -0.62%
NASDAQ 4956.7 4965.1 4939.3 -0.40%
DAX 11265.1 11295.7 11350.1 -0.61%
DJI 17934.8 18019.8 17928.2 -0.48%
FTSE 6933.7 6933.7 6933.7 -0.79%
HKSE 27567.6 27604.5 27640.9 -1.45%
NI225 19356.5 19461.1 19531.6 -1.23%