An electronic mailer from a bus company that mocked Len Brown has been deemed satricial and therefore not in breach of ad standards.
According to a recent Advertising Standards Authority decision, an email ad for The Naked Bus referred to the Auckland mayor’s extramarital affair and the subsequent inquiry into his spending.
It stated: “Unless you’re Len Brown, you’ll probably agree that using our new mobile website to book cheap fares is a more useful [and appropriate]) use for your mobile phone…”
Complainant J Bond said it was poor taste to make reference to Bevan Chuang and the mayor’s affair.
However ASA chairman Jenny Robson said it was humorous and satirical.
She said it was saved by the provision for humour under the code and did not reach the threshold where it was reasonably likely to cause serious or widespread ridicule, hostility or offence.
The complaint was dismissed.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Taniwha tax axed at the stroke of a pen
- Auckland intensification positive; housing affordability and business land supply slightly negative
- Trump encourages Russian hackers to release Clinton emails
- Search leader dismisses 'glide landing' theory in Flight MH370 crash
- Trustpower tax ruling: Government needs to act to clarify law for other firms
Most listened to
- Government will need to tidy up tax law in wake of Trustpower case, says Deloitte New Zealand tax partner Greg Haddon
- The reviled Taniwha Tax has been dropped from Auckland's Unitary Plan. Taxpayers' Union's Jordan Williams says it's a major coup
- Abano CEO Richard Keys on why his company doesn't have to pay top dollar for dental practices
- Nevil Gibson's Carry On has the latest on airlines, aircraft and route news of the week
- Despite a few howls of protest, land economics expert Adam Thompson says the Auckland Unitary Plan is positive