Len Brown affair ad not offensive – ASA

Len Brown

An electronic mailer from a bus company that mocked Len Brown has been deemed satricial and therefore not in breach of ad standards.

According to a recent Advertising Standards Authority decision, an email ad for The Naked Bus referred to the Auckland mayor’s extramarital affair and the subsequent inquiry into his spending.

It stated: “Unless you’re Len Brown, you’ll probably agree that using our new mobile website to book cheap fares is a more useful [and appropriate]) use for your mobile phone…”

Complainant J Bond said it was poor taste to make reference to Bevan Chuang and the mayor’s affair.

However ASA chairman Jenny Robson said it was humorous and satirical.

She said it was saved by the provision for humour under the code and did not reach the threshold where it was reasonably likely to cause serious or widespread ridicule, hostility or offence.

The complaint was dismissed.

This article is tagged with the following keywords. Find out more about My Tags

Comment & Question

Commenter icon key: Subscriber Verified

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7740 -0.0003 -0.04%
AUD 0.9511 0.0005 0.05%
EUR 0.6324 -0.0002 -0.03%
GBP 0.4954 0.0001 0.02%
HKD 6.0039 0.0001 0.00%
JPY 92.5100 -0.0050 -0.01%

Commods

Commodity Price Change Time
Gold Index 1195.4 -2.890 2014-12-19T00:
Oil Brent 61.4 1.580 2014-12-19T00:
Oil Nymex 57.1 2.910 2014-12-19T00:
Silver Index 16.0 0.096 2014-12-19T00:

Indices

Symbol Open High Last %
NZX 50 5518.5 5545.0 5539.3 -0.21%
NASDAQ 4752.6 4782.1 4748.4 0.36%
DAX 9901.3 9901.3 9811.1 -0.25%
DJI 17778.0 17874.0 17778.2 0.15%
FTSE 6466.0 6566.9 6466.0 1.23%
HKSE 23158.3 23189.6 22832.2 1.25%
NI225 17511.0 17621.4 17210.0 2.39%