Makeup, high heels, screw-ups and Singlish – office life in Singapore
Singaporeans are noted for working long hours.
I was told this repeatedly, but shrugged it off before accepting a job at a local advertising agency.
It is something you don’t understand until you experience it for yourself.
The talk of 12-hour days is not an exaggeration. I quickly learnt a consequence of working long hours is big mistakes.
A month into my job I worked with a designer on a billboard until 6am.
When I returned to the office four hours later, after a quick nap and a shower, I received an email from our fuming client.
The billboard we worked on all night had already been installed but the wrong file was used. The background on the artwork was the wrong shade of brown.
The next day the 21-year-old art director responsible for the screw-up was fired.
There were many other speedy exits. If the boss wanted you gone, you were gone. Regardless of what your contract stated.
Singapore, and advertising especially, is fast paced.
And managers are direct.
In my first week I was told to wear more makeup, and directed to creative head of the agency for grooming advice.
I was also told to wear high-heeled shoes, which was ridiculous as I was already a giant amongst my petite Singaporean colleagues.
I appreciate presentation counts when your job is to sell ideas to clients but was surprised at the straightforward manner employees were told what to wear.
Another colleague was told to purchase glasses with no prescription to wear for pitches or client meetings.
According to management this was to disguise his creepy stare and tendency to blink rapidly when nervous.
Appearance matters in the Singaporean workplace – as does your ethnicity.
While Singaporeans pride themselves on being a cultural melting pot, there are stereotypes.
A colleague told me how the hierarchy works – first are Chinese Singaporeans then ethnic Malaysian Singaporeans, then the mainland Chinese.
Those who come from mainland China are viewed as uncivilised for being pushy and uncouth, and speaking English poorly.
Beneath that fall Indians, Bengalis and Filipinos, who fill up the construction and domestic services sectors.
I didn’t ask where the ‘ang mos’ (Singaporean term for foreigners, but referring to Europeans) fit in.
When a Singaporean of Indian ethnicity joined the agency, his name was quickly Westernised from Rasul to Russell before being introduced to any clients.
I felt neither here nor there, as the granddaughter of Cantonese business owners, who fled to New Zealand after the Communist Party Revolution.
Being a born and bred Kiwi meant my accent quickly became a running joke – and I found myself speaking broken English to fit in.
While my new NBR colleagues would be astounded to hear me yelp across the office phrases like “why you no give me the file yet?”, “What taking so long?” just last month this was everyday and just easier for me.
Like many ex-pats, I also adopted Singlish, a fusion of English and Chinese dialects.
And when I replied "can", instead of "yes", or dropped a "la" onto the end of my sentence, I felt like I fit in.
My workmates were a tight knit bunch – the late hours brought us together.
At the time I left eight of my 24 colleagues were dating others in the office.
Now, when I return home at 6 every evening and don’t know what to do with myself, part of me misses the action and the drama of agency life in Singapore.
But the grass is always greener, isn’t it?
Victoria Young recently joined NBR as ad/media reporter.























Comments and questions12
How this article reminds me of my OE long years in Sillypore.
Ahh yes.... the country where the "kiasu" culture (aka societal culture that insists on competitiveness in every facet of life) thrives.
Friends who feel they had to *announce* their latest career success or promotions to you within five minutes of a meetup instead of engaging in genuine talk amongst friends (eg. how've you been lately, mate?)
A place where "chio bus" (read: local sexy babes) throw themselves at a you in a club, simply because you are a white caucasian. ;-)
Girls who will choose well-dressed men with the latest flashy tech gadgets over a healthy, muscular & sporty bloke. Especially if these men meet the 4C prerequisite (Condominium, Cash, Career, Credit card)
Ahh, those were the days....
subtract one Dislike ( tablet)
A first glance, the article appears light-hearted and fun. But the author's work-experience mirrors darker strands to the Singapore narrative: that, of the vice-like grip of adherence to its implicit -- and explicit -- behavioural conventions, which permeate through every aspect of a Singaporean's life. The protocols are so entrenched and all-controlling -- that, you not only need to conform but also vouch as to its efficacy. Suffocating as it is scary.
Having very close Singaporean friends (yep, I'm going on the 25th) I can attest to the linguistic idiosyncrasies and the sunny affectations of the -- "La' , "Can" etc. Cute.
Plenty of entrenched and suffocating conventions (and attitudes) in NZ too. In Singapore the weather is better and you get more money.
Oh .. and how many of us actually use all our "freedoms" to express radical, different or interesting opinions? Exclusion would be the rapid fate of anyone who did.
I too have spent years visiting and doing business there and find always a fascination. I enjoyed this article especially the admittance of contrast in that society. Could I settle and live there for a few years or more I am tempted to say yes immediately if self employed, but as an employee things might get uncomfortable for all the reasons so truthfully indicated.
Singapore, of all the business environments I have encountered is the one where the first concern on meeting is "how can we do some mutually advantageous business together ?"
They all seem to remember Lee Kuan Yew's admonition that "We have nothing to sell but brains and sweat" . The result is a society dedicated to getting on with it - making a buck and hence a living, without pretence, sometimes a little shallow but above all - honest.
NZ could learn a lot from Singapore about doing business, work ethic, thrift and savings.
Singapore can learn a lot from NZ about a more balance approach to living life.
In the final analysis however, Singapore has made the best and more of what limited resources it has while NZ has squandered the huge head start we had right through the 50s, 60s and early 70s.
And Singapore could learn something from San Francisco/Silicon Valley on the role of creativity and freedom in the entrepreneurial process.
It's hard to imagine anti-authority rebels like Larry Ellison, Mark Zuckerberg, Bill Gates, Steve Jobs, Larry Page, Sergey Brin etc etc lasting five minutes in the Lion City.
Singapore with its continuing growth and high GDP per capita seems to manage quite nicely without these inspirational characters.
I am sure every country has something to learn from others.
Not a lot of learning in evidence in NZ. It might be better to focus on this rather than resort to patronisng, stereotyped sniping.
Read " going solo" by Eric Klinenberg - sounds like we are all heading in that direction (based on youngish aspirational professionals).
I am so thankful that I'm much, much older; by the way how do YOU measure " success"?
I recently met a young Singaporean woman here who told me she and her partner had chosen to come to NZ to live for the lifestyle balance - initially I was amazed but she assured me that whilst Singapore is great for a few months or a holiday it is a kind of hell to live in.
In a rather crude and reductive way, Singapore has been described as 'Disneyland with the Death Penalty'.
Marvel at its glittering economic success of this ordered society. But, the price, is that the Singaporeans are required to defer, unstintingly, to the singularity of the PAP and its omnipresent dominance in every political institution, as well as the judicial organs of this island state. Even, the titular head of state (its President) acts at the behest of the Cabinet.
Comment #5: "The result is a society dedicated to getting on with it - making a buck and hence a living, without pretence, sometimes a little shallow but above all - honest."
"Honest", you say? Not quite. Compare the two cases of the 23-year-old German girl (Julia Bohl) to that of the local Shanmugam Murugesu. Both caught with an amount of marijuana that mandated the application of the death penalty. Guess who the one that was hanged, and who was the one that served a little over 3 years, and then was released?
Interestingly, there may be a de facto moratorium on the carrying out of the death penalty, as there hasn't been a hanging since July 2011.
I'd imagine, that the level of tolerance to endure living in a political and social vacuum, would be directly proportional to where you were positioned in this heavily-stratified society.
Stick of gum, anyone?
Compared to many of Singapores neighbours where one still has to be a little cautious and 'world wise' I cant help help thinking that your freedom to chew gum compared to anyone, tourist or citizen even young female can wander 24/7 free relatively risk free. Try that in Auckland. I was up there when they found the murdered woman tourist and the place was electric, amazing how the system on every level shut the place down till the culprit was caught. It was that important. Compare again to the crimes committed against tourists on a daily basis in our free country and yet its so common we just accept the ambulance at bottom of cliff mentality, but thats freedom I guess.