MediaWorks adds delayed version of entertainment channel FOUR

Popular FOUR show The Simpsons

MediaWorks is adding a delayed coverage version of entertainment channel FOUR.

Spokeswoman Rachel Lorimer says this is not a replacement for music video channel C4.

"We are expanding our offering of TV channels, and there will be two new channels launched later this year; FOURplus1 and Edge TV" she says.

FOURplus1 will launch next month, Edge TV l — a radio with pictures effort for a MediaWorks radio station — will launch later this year.

“As part of these changes, C4 will be coming to an end, but neither channel is a direct swap for C4."

Like the existing TV3 Plus 1 channel, the new channel will be an exact duplicate of FOUR, broadcast an hour later.

MediaWorks TV chief executive Paul Maher says the channel provides more choice and flexibility for viewers, and increased reach for advertisers.

MediaWorks says TV3 Plus1 has contributed 8% to TV3’s primetime share of the key 25-54 year old audience.  A similar boost is expected for FOUR following the launch of FOUR Plus 1.

vyoung@nbr.co.nz


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6743 0.0040 0.60%
AUD 0.9339 0.0007 0.08%
EUR 0.6026 0.0013 0.22%
GBP 0.4601 0.0039 0.85%
HKD 5.2358 0.0309 0.59%
JPY 73.9900 0.1640 0.22%

Commods

Commodity Price Change Time
Gold Index 1223.8 -2.900 2016-05-25T00:
Oil Brent 50.2 0.270 2016-05-25T00:
Oil Nymex 49.6 0.910 2016-05-25T00:
Silver Index 16.3 0.010 2016-05-25T00:

Indices

Symbol Open High Last %
NZX 50 6915.7 6947.9 6908.0 0.58%
NASDAQ 4897.8 4905.2 4894.9 0.18%
DAX 10213.9 10286.2 10205.2 0.66%
DJI 17859.5 17888.7 17851.5 -0.13%
FTSE 6262.9 6281.7 6262.9 0.04%
HKSE 20373.5 20404.7 20368.0 0.14%
NI225 16927.7 16957.6 16757.3 0.09%
ASX 5372.5 5402.7 5372.5 0.29%