MediaWorks nabs new manager for integration
MediaWorks TV has hired Spark PHD media director Alana O’Neill for its head of integration role.
Ms O’Neill will start in November tasked with the job of implementing strategy across media, digital, PR and activation across the stations TV3 and FOUR.
MediaWorks TV director of sales and marketing Liz Fraser says she will lead the team responsible for creating new TV formats.
MediaWorks’ integrated TV formats include shows like The X Factor NZ and The Block NZ, as well as ad campaigns such as Goodman Fielder’s ‘Kiwi Favourites’.
Ms O’Neill has more than 20 years experience in the media industry, including having previously worked for Channel I, which delivered long form advertorial spots such as ‘Food in Minute’.