TV3 owner MediaWorks NZ Ltd has named Ian Audsley, 48, who has worked in Australian television for 20 years, as executive director TV.

Mr Audsley has accepted the appointment for 12 months, the company said.

The role is one of two created when chief executive Brent Impey leaves at the end of the year. Sussan Turner has already been named chief executive of MediaWorks Radio.

Mr Audsley, formerly chief operating officer of the Nine Network in Australia, will join the board of MediaWorks NZ Ltd and start work in January.

He is also a former deputy managing director of Network Seven's Melbourne station and a former director of operations for the Seven Network.

"I accepted this role based on commitment from the board that they want to grow and develop this business," Mr Audsley said.

"The board sees substantial opportunities for innovation, particularly in the digital and online environment.

My focus will be on just that - growing the business and capitalising on the new opportunities that exist for leading media organisations like MediaWorks."