National rows home in first election campaign TV ad
UPDATE: Labour has also just released its first TV ad. Scroll down for video.
National has released its first television ad for the election, featuring a rowing race as a metaphor for National keeping the economy going while Labour, the Greens and the Internet Party flounder about.
Commentators have noted that National's early advertising played it safe by keeping John Key as its poster boy on its hoardings.
But the new ad, which doesn't include a single politician, signals a step away from the strategy.
The video has received criticism that the music is similar to that of Eminem's Lose Yourself. However, National campaign chairman Steven Joyce denied any association with Eminem, according to Stuff.
National keeps its advertising partners confidential, with campaign manager Jo de Joux telling NBR: "We work with independent contractors, a number of whom we have worked with in the past."