National rows home in first election campaign TV ad

A still from the ad

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

UPDATE: Labour has also just released its first TV ad. Scroll down for video.

National has released its first television ad for the election, featuring a rowing race as a metaphor for National keeping the economy going while Labour, the Greens and the Internet Party flounder about.

Commentators have noted that National's early advertising played it safe by keeping John Key as its poster boy on its hoardings.

But the new ad, which doesn't include a single politician, signals a step away from the strategy.

The video has received criticism that the music is similar to that of Eminem's Lose Yourself. However, National campaign chairman Steven Joyce denied any association with Eminem, according to Stuff.

National keeps its advertising partners confidential, with campaign manager Jo de Joux telling NBR: "We work with independent contractors, a number of whom we have worked with in the past."

Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot


Sym Price Change
USD 0.7110 -0.0076 -1.06%
AUD 0.9279 -0.0110 -1.17%
EUR 0.6472 -0.0085 -1.30%
GBP 0.4649 -0.0041 -0.87%
HKD 5.5132 -0.0596 -1.07%
JPY 88.1610 -0.8240 -0.93%


Commodity Price Change Time
Gold Index 1188.0 0.200 2015-05-28T00:
Oil Brent 63.2 -1.210 2015-05-28T00:
Oil Nymex 57.7 0.120 2015-05-28T00:
Silver Index 16.6 0.022 2015-05-28T00:


Symbol Open High Last %
NZX 50 5777.6 5844.9 5777.6 1.17%
NASDAQ 5093.1 5099.4 5098.0 -0.51%
DAX 11685.7 11704.4 11677.6 -2.26%
DJI 18128.1 18128.1 18126.1 -0.61%
FTSE 7040.9 7069.9 7040.9 -0.80%
HKSE 27398.3 27604.3 27454.3 -0.11%
NI225 20510.3 20636.4 20551.5 0.06%