National rows home in first election campaign TV ad

A still from the ad

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere. Updated twice daily. The audio stream takes several seconds to start on Android devices.

Launch Radio player

UPDATE: Labour has also just released its first TV ad. Scroll down for video.

National has released its first television ad for the election, featuring a rowing race as a metaphor for National keeping the economy going while Labour, the Greens and the Internet Party flounder about.

Commentators have noted that National's early advertising played it safe by keeping John Key as its poster boy on its hoardings.

But the new ad, which doesn't include a single politician, signals a step away from the strategy.

The video has received criticism that the music is similar to that of Eminem's Lose Yourself. However, National campaign chairman Steven Joyce denied any association with Eminem, according to Stuff.

National keeps its advertising partners confidential, with campaign manager Jo de Joux telling NBR: "We work with independent contractors, a number of whom we have worked with in the past."


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6741 -0.0044 -0.65%
AUD 0.8819 0.0004 0.05%
EUR 0.6102 0.0006 0.10%
GBP 0.4318 -0.0008 -0.18%
HKD 5.2255 -0.0348 -0.66%
JPY 83.0200 -0.0210 -0.03%

Commods

Commodity Price Change Time
Gold Index 1171.5 -7.520 2015-06-30T00:
Oil Brent 63.6 -1.280 2015-06-30T00:
Oil Nymex 59.5 1.120 2015-06-30T00:
Silver Index 15.6 -0.079 2015-06-30T00:

Indices

Symbol Open High Last %
NZX 50 5727.0 5794.4 5727.0 1.18%
NASDAQ 5029.1 5038.6 4986.9 0.53%
DAX 11050.3 11283.8 10945.0 2.15%
DJI 17638.1 17801.8 17619.5 0.79%
FTSE 6521.0 6637.3 6521.0 1.34%
HKSE 25944.0 26470.4 25967.0 1.09%
NI225 20291.0 20346.7 20235.7 0.46%