New chief for Trade Me Property

Nigel Jeffries

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Wellington-based property information company chief executive Nigel Jeffries is to join Trade Me [NZX: TME] as the new head of Trade Me Property later this year.

Mr Jeffries is currently CEO at  CoreLogic (formerly known as PropertyIQ), he has more than 25 years’ experience in the property, information and technology markets in New Zealand and beyond, including senior roles at Quotable Value and RP Data. He is also a director of ASX-listed BigAir Group, Australia’s largest fixed wireless broadband company.

Trade Me Property has just had the busiest week in its history.

There were an average of 138,000 domestic unique visitors to the site each day last week, which the Trade Me says is more than 100,000 more than its nearest competitor.

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3 Comments & Questions

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Too expensive to list for real estate and motoring.

Huge opportunity for a competitor - how about it NBR?

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Expensive only to those that want it all but never want to pay for it.

The records broken.


Wheedle any one?

How many more failures do yo you want me to list ?.

For all the threats to boycott TM and/or support any entity set up to go head to head with TM on terms tailored to appeal to those so vocal .........the outcome remains the same.........failure.

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Mmmm, work for Trade Me do you or a shareholder?

A specialist product for Real estate and Motoring will happen, why? Businesses in that segment want it –desperately.
The money generated from real estate & motoring will account for a large portion of the Trade Me revenues, just do the numbers on a calculator – and it is there for the taking.

The actual cost of using use is incredibly low.

The other sites you mention have missed this fact, instead attempting to replicate the Trade Me model, that’s not what the market wants, evidenced by your list.

In highly competitive market segments, unless selling well below market value for little or no profit, sales from Trade Me are zero.
The trick for a specialist competitor is to realise the things Trade Me misses,

The undercurrent of felling is very very strong that Trade Me is Gouging, along with raft of other stuff.

A competitor that concentrates on these two segments cost effectively & systems effectively will leave Trade Me wondering what happened.

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