Jaguar’s dramatic new XF luxury sedan has blitzed the NBR's 18th annual Car Of The Year Awards.
In the run-up to the selection process, the XF quickly emerged as the winner of the category labeled luxury car of the year, but then quickly moved on to become the overall Car Of The Year.
There are many fine luxury cars on the market, but in terms of entrants since our last awards, Jaguar was the most inspirational. The company has made a massive departure from the traditional lines of its sedans and created a standout sporting sedan that cannot fail to capture the retina.
The company has combined this startling new look with a smorgasbord of engine choices, four of them, in fact. They comprise the now well proven Ford/Peugeot-designed 2.7 turbo diesel which is found also in Peugeots, Citroens, Land Rovers and Range Rovers; a 219kw naturally aspirated V8 petrol, and a supercharged V8 petrol.
Its interior is as fresh as its exterior with much use of brushed aluminum. A novelty is the transmission selector which is a rotary knob which rises out of the centre console when the car is started, and which is turned to select drive modes. It may sound odd but it works beautifully. Helping Jaguar get our accolade is the fact that the car has been priced well, in some cases embarrassing competitors.
Cars that won categories in our 2008 Awards were the Ford Mondeo family (medium car), Hyundai i30 (small car); Mazda RX8 sports car; and BMW X6 (SUV). For its marketing, Hyundai was award “The sexiest car company in New Zealand”.
More details can be found in the special Car Of The Year section here on the NBR website and on pages 42 and 43 of the National Business Review newspaper of November 28th.
Click here to view an interactive slideshow of all the winners