New Y&R managing director Steve Kane knows there is a challenge ahead.
The current Whybin\TBWA creative director says the agency has potential to go “to the next level” and hopes he is the one to take them there.
Mr Kane moves to his new role in just over a month, after being approached by Y&R executive creative director Josh Moore.
He describes the DNA and client base of Y&R as “fantastic” but says bigger blue chip brands can be brought on board.
The step up from creative director to managing director, Mr Kane says, will mean a change and but his varied background (Mr Kane has been a PR man, creative director and a suit) means he is up to the task.
“I have a degree of empathy for a number of disciplines and what I am hoping to do its draw upon that.”
Pulling back from having a creative focus, Mr Kane says what he will take on is a cultural role, making sure staff are happy and the culture is right.
Mr Kane moved to Whybin just over a year ago and said he hadn't been looking around but the opportunity was too good to pass up.
“It was one of those moments where you realise it's an important point in a career to draw in my PR, suit and creative experience and hopefully be a great managing director."
He says the last year at Whybin had been fruitful and he had enjoyed working with chief creative officer Toby Talbot.
“I’m not leaving anything undone and this year we’ve turned it Whybin around into having a proper creative department.”
Y&R’s roster list includes Esquires, Westfield, The Co-operative Bank, EQC and The Interislander.
As reported last week in NBR, the agency’s grip on LG already looks shaky as the result of global shifts.
Current Y&R managing director James Hurman joined the agency in 2012 following a stint at Ogilvy Shanghai.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Dollar gains on signs of robust economy, while Fed hikes wait on run of strong data
- Veritas share price plunges after result
- MARKET CLOSE: NZ shares rise, led by Warehouse, Ryman while Orion, Chorus keep falling
- Genius move: Live-stream file-sharing chaos will play into Dotcom’s hands
- Judge failed to go into case with open mind – Megaupload lawyer
Most listened to
- Airways's Ed Sims says the growth in air traffic management will be hard to sustain
- In Editor's Insight, Nevil Gibson watches Auckland's four "true blue" mayoral candidates step out in Takapuna
- Cameron Officer on Singapore’s driver-less taxi in Car Torque
- In Editor's Insight, Nevil Gibson looks at Phil Goff, who at a forum in Takapuna spoke of the need to reduce population
- Meridian CEO Mark Binns on the Tiwai smelter and generation options