New TBWA boss up to the task

New chief executive Todd McLeay

TBWA’s new chief executive says  he's up to the challenge, despite never having worked in an ad agency before.

Yesterday ad-land veteran David Walden confirmed he will leave the agency. Former APN chief operating officer Todd McLeay was announced as his replacement. 

Former DDB  group executive creative director Toby Talbot also joins the agency to take the executive creative director position from Andy Blood.

Mr McLeay restructured himself out of a job at APN, which he left before Christmas.

The new ad boss says years of working on the client side – he also spent six years as chief executive of NZ Lotteries – makes him suited for the top job.

“I have a real passion for understanding the customer journey, which complements the creative skills others in the business have got.”

Mr McLeay says he has operated around ad-land for so long that eventually he was going to immerse himself in it.

“I’ve been very connected with the ad agency world and I have the great advantage of having David Walden to work with through these next few months.”

He had worked with Mr Talbot on the lotteries account when Mr Talbot was in his previous role at DDB.

Mr Talbot will return to New Zealand after a short stint in the UK, telling media his family was the reason for his return. The creative has been one of the top ranked in the world is widely regarded as instrumental to the rise of DDB in New Zealand. 

Mr Blood will stay on to help transition to the role. He says in a statement he has been wanting to move on from TBWA since last year to "start afresh and explore new opportunities”.

vyoung@nbr.co.nz


2 · Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

2 Comments & Questions

Commenter icon key: Subscriber Verified

Great move which I think wil work out very well for TBWA.

Reply
Share
  • 0
  • 0

Was he even at APN for a full year? How much can you learn in that time?

Reply
Share
  • 0
  • 0

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6587 -0.0013 -0.20%
AUD 0.9018 -0.0033 -0.36%
EUR 0.5999 -0.0035 -0.58%
GBP 0.4218 -0.0012 -0.28%
HKD 5.1115 -0.0046 -0.09%
JPY 81.5750 -0.3240 -0.40%

Commods

Commodity Price Change Time
Gold Index 1088.6 -4.010 2015-07-30T00:
Oil Brent 53.3 -0.070 2015-07-30T00:
Oil Nymex 48.5 -0.250 2015-07-30T00:
Silver Index 14.7 -0.040 2015-07-30T00:

Indices

Symbol Open High Last %
NZX 50 5891.9 5937.6 5891.9 0.49%
NASDAQ 5148.2 5155.0 5128.8 -0.01%
DAX 11271.3 11309.0 11257.1 0.46%
DJI 17755.9 17783.6 17746.0 -0.32%
FTSE 6668.9 6705.4 6668.9 0.41%
HKSE 24650.9 24661.2 24498.0 0.56%
NI225 20506.5 20585.2 20522.8 0.30%