New Windows, same old price
Local Windows pricing has been revealed this mornign, and it’s ugly.
Microsoft New Zealand had already flagged that Windows 7 would be sold for around the same price as its predecessor Vista.
Not for us the aggressive pre-order discounting that saw consumers in the US, much of Europe and Japan offered Windows 7 at a discount of up to 50% over equivalent versions of Vista (a tactic that sent Windows 7 to the top of Amazon.com’s software sales chart).
Instead, Microsoft NZ did not offer any such pre-order knock-down pricing. Or, in fact, any recommended pricing. Instead, pricing has been left final pricing up to retailers, albeit based on a wholesale pricing regime that’s similar to Vista.
The result is that we see some pricey incarnations of Windows 7 this morning.
Buy the full version of Windows 7 Ultimate from Dick Smith, and you’ll pay $599 - the price of a basic netbook (the upgrade price is $499).
The Professional version of Windows 7 is also $599, or $499 as an upgrade.
The Home Premium version costs $389, or $249 as an upgrade.
Microsoft’s Windows product manager, Ben Green, says most people will buy the new OS bundled with a new PC (computer makers pay a lot less for the software) rather than as a shrink-wrapped upgrade. At these prices, he’ll be right.
For many at large organisation, Windows 7 pricing will be neither here nor there, with many volume license deals accommodating an upgrade (or not).