The New Zealand Herald is heading for a new look.
Format changes are in the pipeline, which include a possible shift to compact, or tabloid, size.
The paper’s media writer, John Drinnan, reports the proposed redesign is part of a wide-ranging review to meet challenges facing the newspaper industry.
They include a 7% decline in newspaper sector revenue globally last year and big changes in in media consumption habits.
Former Herald editor-in-chief Gavin Ellis told Mr Drinnan that the tabloid size "is a plus in terms of being much easier to handle - women in particular find them easier to handle".
In August, Herald publisher APN wrote-down the value of the newspaper by 20%, a reflection of a tough advertising and circulation market for the print edition.
Yesterday APN was embroiled in fresh controversy as Paul Connolly, a director of its Irish parent company Independent News, alleged payments to departing chief executive Gavin O’Reilly were unlawful.