Further to the previous - NZ Post appear oblivious to the significant drift between commercial reality, market needs and their own tactics and strategies....

Whilst they lump on million dollar costs to business in order to adopt overwhelmingly complex and constantly shifting standards....within a 2 year time frame...(which resemble nothing like the moderate postal address changes of other countries over time), they penalise the bulk mailer for not meeting these standards.......and have exacerbated their own declining mail situation by releasing an unfortunate series of ill-timed price increases...how not to win friends and influence....however, oblivious to the likely reactions of it's customers....at the same time they implement and waste tax payer dollars with business divisions that knock on the door with smiley faces...promoting the commercial use of mail as a marketing media....!

The sad but true part however, whilst it focuses on flawed and market irrelevant operational tactics - it culls the jobs of it's workers.

The fact is that NZ Post is being run in a clueless manner, at the expense of the postal worker, where it's management are not in touch with it's environment and the needs of the environment.(indeed continues to drift away from reality).... At the same time whilst NZ Post strangles itself...most enterprises are adopting more 'fashionable' (less out of date), alternative (to mail) and interactive methods of socially connecting with their customers - online, sms, email, text etc...

Summing it all up - NZ Post with costs of complying to deeply complex postal standards, price hikes and with a business team called the "brains trust" ....who appear stumped in offering a fresh business proposition (to redundant and increasingly declining mail volumes) ....NZ Post, through what are purely inappropriate and mismanaged behaviours, simply continues to waste tax payers dollars, accelerating it's own decline by pushing their mailers towards alternate, more effective and less costly means of connecting with customers - through its own actions...

In its efforts to match or beat Yellow, NZ Post may be able to leverage its minority interest in New Zealand's largest IT services company, Datacom.MBT, MBT,
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New Zealand's largest IT services company is Gen-i, not Datacom

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