New Zealand Trade & Enterprise’s Just Add New Zealanders website, designed to draw film, TV and commercial makers to godzone, plus Xero, The Hyperfactory and AimProximity were among the nominees for the 13th annual Webby Awards, announced this morning NZ time.

The so-called Oscars of the internet, the Webby’s drew 10,000 entries from around the world last year.

Winners are decided by The International Academy of Digital Arts and Sciences (IADAS), a global organisation of “industry experts and technology innovators” that includes Miramax’ Harvey Weinstein, Simpsons creator Matt Groening, Jamie Oliver, internet co-inventor and Google executive Vin Cerf, and one David Bowie.

Winners of the Webby Awards 2009, plus the related People’s Voice Awards (for which judging begins today) will be announced on May 5 in New York. Winners in the spin-off Webby Film and Video Awards will be announced June 7.

NZTE’s Just Add New Zealanders, designed by Ponsonby’s Alt Group, is a nominee in under the Webby’s Associations category.

Aim Proximity is an honoree in the new Interactive Advertising section for Vodafone’s “World of Difference” campaign, which saw a criminal-looking youth stroll out on top of a website.

And Xero scored two of the five nominee slots in the Banking/Bill Paying category for its inhouse-designed go.xero.com and xero.com.

The Kiwi contingent also includes NetSafe’s all-animation Netbasics website (pictured above), designed by Parnell’s Apropos (which maintains a migraine-inducing site here). Netbasics was nominated under Best Use of Animation or Motion Graphics.

Lastly, Auckland-based global outfit The HyperFactory is nominated in the new mobile section for a Mastercard effort, plus seven others, putting it near the head of the agency pack worldwide and in the running for Agency of the Year.

There is a tangential Kiwi connection in the Television category, too, where The Flight of the Conchords’ HBO site is a nominee.

Overall, the sites with the most nominations are the NYTimes.com (13), NBC.com (12), the Onion (8) and the BBC (8).

See the full list of website nominees here.

A growing emphasis on online video sees Stephen Colbert slated to appear at the June leg of the awards, and nominees including everyone from mainstream broadcasting efforts like The Office to the sublime Onion News Network, which made some pointed commentary about a certain consumer electronics manufacturer in a recent video. See the full list of multimedia nominees here.