NZTE picks new ad agency partner

NZTE director of marketing and brands Nick Swallow

New Zealand Trade & Enterprise has appointed Special Group as its lead ad agency after a pitch.

NZTE marketing director Nick Swallow says the process was run under the new all of government ad services contract.

“We were looking for an agency partner with a strong strategic capability and creative response and the ability to understand what we’re trying to achieve,

“Special demonstrated all three in its pitch.”

Mr Swallow says while Special will work on the New Zealand International Business Awards in New Zealand, its focus will be on international promotion, such as food promotion around Asia.

He says NZTE also works with design & production agency Hawkins & Co.

Special Group managing partner Michael Redwood says helping Kiwi business around the world is inspiring for the agency as it is also a New Zealand entrepreneur.

NZTE already has brand assets developed as part of the “NZ Story” project - a collaboration between NZTE, Tourism NZ and Education NZ.  Mr Swallow was acting director of that project. 

Some $3 million of funding has gone to "NZ Story" already and has an indicative annual budget for the next financial year of $2.3 million, funded from several government agencies.

That work was done by Assignment Group after initial concepts by Australian branding agency Principals.
 

vyoung@nbr.co.nz


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.6857 -0.0033 -0.48%
AUD 0.9277 0.0066 0.72%
EUR 0.6009 -0.0029 -0.48%
GBP 0.4734 -0.0019 -0.40%
HKD 5.3218 -0.0254 -0.48%
JPY 73.4580 -0.4740 -0.64%

Commods

Commodity Price Change Time
Gold Index 1277.5 -0.830 2016-05-05T00:
Oil Brent 45.5 0.390 2016-05-05T00:
Oil Nymex 44.9 0.490 2016-05-05T00:
Silver Index 17.3 0.030 2016-05-05T00:

Indices

Symbol Open High Last %
NZX 50 6876.5 6904.6 6876.5 0.31%
NASDAQ 4742.4 4744.6 4725.6 -0.18%
DAX 9805.4 9839.1 9851.9 -0.15%
DJI 17664.5 17736.1 17651.3 0.05%
FTSE 6117.2 6117.8 6117.2 -0.27%
HKSE 20357.5 20377.9 20449.8 -1.48%
NI225 16212.7 16271.6 16147.4 -0.25%