Perhaps taking a cue from New Zealand's Sir Peter Jackson, Oprah Winfrey has turned her interview with Lance Armstrong into a two-and-a-half-hour, two-part marathon.
The interview, recorded at the disgraced cyclist's home in Austin, Texas, on Tuesday, has now been split into a 90-minute session, which will screen 3pm Friday New Zealand time, and a 60 minute conclusion, which will screen 3pm Saturday NZ time.
Both parts will be simulcast on Sky TV channels Discovery (70) and Animal Planet (75).
Given Ms Winfrey has already hinted Mr Armstrong was not completely contrite.
That's probably a smart move on the cyclist's part, given a full and frank confession of his alleged doping would likely draw lawsuits from his erstwhile sponsors, demanding their money back.
But it could make for a very long 150 minutes.
NBR quite understands if some viewers have to take a little something to get through it.