Paper Plus picks DraftFCB

Paper Plus has appointed DraftFCB as its full service advertising agency after a pitch involving three others, including incumbent Hyde.

DraftFCB will work on advertising and public relations for the bookseller’s Paper Plus and Take Note brands.

Paper Plus Group marketing manager Lyle Hastings told NBR ONLINE the company wanted a fully intergrated solution for all advertising and communication models.

“We wanted to bring all our marketing services under one umbrella so we went out into the market last October.”

Mr Hastings expects to increase Paper Plus’ digital offering, including developing the online store, email and social media.

While retail stores were rebranded under its former agency, Mr Hastings says DraftFCB will take them to the “next level”.

The book retailer will also be focusing on its loyalty programme and Fly Buys.

Mr Hastings says he hopes to use more information gathered consumers with loyalty cards, as one of DraftFCB’s strengths is data analytics.

DraftFCB will start work from April 1, although the agency has already begun some planning.

vyoung@nbr.co.nz

This article is tagged with the following keywords. Find out more about My Tags

2 Comments & Questions

Commenter icon key: Subscriber Verified

Interesting that former PR agency PPR didn't manage to hold on to the account for very long, despite the whoops and popping of champagne when they picked up the account.

Sounds like PPR is potentially heading the same way as Publicis Mojo.

Reply
Share

I can't imagine why the anonymous "Bankside resident" is making this comment. For the record, PPR has held the Paper Plus account for more than three years. The New Zealand office has always been profitable, was profitable in 2012, continues to add new clients to its portfolio and looks forward to a successful 2013. Sally Haysom, executive chairman, PPRNZ.

Reply
Share

Post New comment or question

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7737 -0.0010 -0.13%
AUD 0.9502 -0.0002 -0.02%
EUR 0.6311 -0.0025 -0.39%
GBP 0.4952 -0.0005 -0.10%
HKD 6.0010 -0.0063 -0.10%
JPY 92.6990 0.1150 0.12%

Commods

Commodity Price Change Time
Gold Index 1195.4 -2.890 2014-12-19T00:
Oil Brent 61.4 1.580 2014-12-19T00:
Oil Nymex 57.1 2.910 2014-12-19T00:
Silver Index 16.0 0.096 2014-12-19T00:

Indices

Symbol Open High Last %
NZX 50 5527.8 5553.7 5527.8 0.25%
NASDAQ 4759.0 4779.2 4765.4 0.07%
DAX 9827.3 9924.0 9787.0 0.82%
DJI 17812.2 17911.6 17804.8 0.47%
FTSE 6545.3 6620.9 6545.3 0.48%
HKSE 23264.0 23478.9 23116.6 1.26%
NI225 17685.5 17692.6 17621.4 0.08%