Paper Plus has appointed DraftFCB as its full service advertising agency after a pitch involving three others, including incumbent Hyde.
DraftFCB will work on advertising and public relations for the bookseller’s Paper Plus and Take Note brands.
Paper Plus Group marketing manager Lyle Hastings told NBR ONLINE the company wanted a fully intergrated solution for all advertising and communication models.
“We wanted to bring all our marketing services under one umbrella so we went out into the market last October.”
Mr Hastings expects to increase Paper Plus’ digital offering, including developing the online store, email and social media.
While retail stores were rebranded under its former agency, Mr Hastings says DraftFCB will take them to the “next level”.
The book retailer will also be focusing on its loyalty programme and Fly Buys.
Mr Hastings says he hopes to use more information gathered consumers with loyalty cards, as one of DraftFCB’s strengths is data analytics.
DraftFCB will start work from April 1, although the agency has already begun some planning.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- New lawyers not doing 'much better' than job at McDonald's – report surprises
- NBR ONLINE paid member subscribers top 4000
- Easy to axe overseas holidays, says insurer
- Brexit applies a strong currency and customer-growth headwind to Xero
- NZ dollar pushes above 71USc as investors regain confidence after Brexit vote
Most listened to
- NBR technology editor Chris Keall on hitting 4000 member subscribers
- InternetNZ's Andrew Cushen on the Search & Surveillance Act review - and his key areas of concern
- New Zealand Law Society president Kathryn Beck says young lawyers "will go" if the industry does not listen to a new report
- Craigs' analyst Stephen Ridgewell is forecasting Brexit will slow Xero's growth in Britain
- Google tax: Spark boss Simon Moutter says everything's above board with Southern Cross' use of tax-haven Bermuda