Paper Plus has appointed DraftFCB as its full service advertising agency after a pitch involving three others, including incumbent Hyde.
DraftFCB will work on advertising and public relations for the bookseller’s Paper Plus and Take Note brands.
Paper Plus Group marketing manager Lyle Hastings told NBR ONLINE the company wanted a fully intergrated solution for all advertising and communication models.
“We wanted to bring all our marketing services under one umbrella so we went out into the market last October.”
Mr Hastings expects to increase Paper Plus’ digital offering, including developing the online store, email and social media.
While retail stores were rebranded under its former agency, Mr Hastings says DraftFCB will take them to the “next level”.
The book retailer will also be focusing on its loyalty programme and Fly Buys.
Mr Hastings says he hopes to use more information gathered consumers with loyalty cards, as one of DraftFCB’s strengths is data analytics.
DraftFCB will start work from April 1, although the agency has already begun some planning.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Wikileaks releases 20,000 DNC emails as part of new 'Hillary Leaks' series
- Businesses say they can't afford to replace outdated equipment
- SIR BOB JONES: Brexit was not a mistake
- Xero is beating Sage’s mainstream product in Britain: Drury
- Xero ‘stretching credibility,’ MYOB’s ‘noise’ – eGST war continues
Most listened to
- Sunday Business with Andrew Patterson
- Business Week in Review with Grant Walker & Andrew Patterson
- “The justice system never troubled itself in the most elementary way to get the facts to decide the case” - Rodney Hide
- Hunter's Corner: Is the ASX taking our best and brightest?
- Cameron Officer on the car of the week: Mercedes-Benz C 300 Coupe