Paper Plus picks DraftFCB

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Paper Plus has appointed DraftFCB as its full service advertising agency after a pitch involving three others, including incumbent Hyde.

DraftFCB will work on advertising and public relations for the bookseller’s Paper Plus and Take Note brands.

Paper Plus Group marketing manager Lyle Hastings told NBR ONLINE the company wanted a fully intergrated solution for all advertising and communication models.

“We wanted to bring all our marketing services under one umbrella so we went out into the market last October.”

Mr Hastings expects to increase Paper Plus’ digital offering, including developing the online store, email and social media.

While retail stores were rebranded under its former agency, Mr Hastings says DraftFCB will take them to the “next level”.

The book retailer will also be focusing on its loyalty programme and Fly Buys.

Mr Hastings says he hopes to use more information gathered consumers with loyalty cards, as one of DraftFCB’s strengths is data analytics.

DraftFCB will start work from April 1, although the agency has already begun some planning.

vyoung@nbr.co.nz


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2 Comments & Questions

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Interesting that former PR agency PPR didn't manage to hold on to the account for very long, despite the whoops and popping of champagne when they picked up the account.

Sounds like PPR is potentially heading the same way as Publicis Mojo.

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I can't imagine why the anonymous "Bankside resident" is making this comment. For the record, PPR has held the Paper Plus account for more than three years. The New Zealand office has always been profitable, was profitable in 2012, continues to add new clients to its portfolio and looks forward to a successful 2013. Sally Haysom, executive chairman, PPRNZ.

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