Paul Henry goes nuts
Rogue broadcaster Paul Henry will be back on New Zealand screens this month promoting a popular nut and nougat chocolate bar.
He says the ad allows him to be himself. He is to be the face of Mars' Snickers and shot his new TV commercial in Auckland over the weekend.
Mars New Zealand marketing director Pete Simmons told NBR ONLINE Mr Henry was chosen for the campaign because he is mean.
"The campaign is about what happens when you¹re hungry and he pulls off meanness, which is what we want."
Mr Simmons would not disclose how many insults used in the commercial were Mr Henry's own material, but says it was a "collaborative effort".
"There's a certain amount of ad-libbing there, but whether it can all go to air is another story. There's a lot of a great material."
Mr Simmons said there was always a risk in using someone like Mr Henry given his reputation but said "we believe he has what is required to carry out this campaign".
Mr Henry he was happy to show audiences how meanness can be fun and celebratory.
"I am excited to be involved in something which essentially just allows me to be myself."
Mr Henry said it has never bothered him that people thought he was mean.
The ad is part of the You're Not You When You're Hungry campaign, which also features Betty White, Joe Pesci and Liza Manelli.
In the series, characters are shown to have the undesirable traits of the high-profile celebrities, until they are returned to their usual selves by eating a Snickers bar.
Mr Simmons remains tight-lipped about what exactly Mr Henry does in the advert but says he was a complete professional.
The ad will be screened on New Zealand television during the Bledisloe Cup match later this month.
There are no plans to screen it in Australia, where Mr Henry's new breakfast show is struggling.
In June last year, the Broadcasting Standards Authority fined TVNZ $3000 after a Breakfast segment during which Mr Henry riffed on the name of Chief Minister of Delhi Sheila Dikshit.
His comments included, "Dikshit .... that’s so appropriate because she’s Indian, so she would be dick in shit, wouldn’t she, do you know what I mean, walking along the street."
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Comments and questions33
I hope the ads rate as well as his aussie breakfast show - obesity in NZ will be dealt a firm blow.
Well that will the suit the "NUT" couldnt be a better match !
Seems like they have swapped the ads premise in this one - Henry becomes his normal self when hungry and someone else when not.
We will have to call it a Sniggers bar from now on - diksh*t tee hee, snigger snigger.....
"I am excited to be involved in something which essentially just allows me to be myself." - a mean snicker eater with a split personality.
I just hope my next snickers spokesman can be one who was born in New Zealand.
There was a young man named Paul,
Who thought he was god's gift to all.
He made it big with the hicks,
Then pulled up his sticks,
but his schtick discerning Aussies would appal.
Wow, and we thought we had lost you for good, Paul Henry! I'm so sorry for the Snickers bar!
Match made in heaven - both are insubstantial and bad for you.
Get a life you people, humour still reigns
Alan
Indeed as above shows.
"Paul Henry goes nuts" - as he always does!!!
What's the difference between Paul Henry and a Sniggers bar?
One is lightweight, overpriced, insubstantial and bad for you - and the other one is a Sniggers bar.
Why did Paul Henry cross the ditch?
To try to get his mojo back.
why is Paul Henry's yearly salary in Aus good value?
Cause they had to pay Charlie Sheen $1.5million per episode to run his programme into the ground.
whats the difference between Graham Henry and Paul Henry?
One drives his team to make ground, the other just makes his team drive into the ground.
GOOD ON YOU PAUL
STAY TRUE TO YOURSELF>
IGNORE ALL THESE PETTY LEFT WING COMMENTS
THE FACT YOU GOT UNDER THE SKIN OF ALL THESE WHINGERS SUITS ME FINE
THEY PROBABLY ALL VOTE LABOUR{THE NASTY PARTY}
Stop shouting whiner.
Thanks mum.
Did you hear the one about the successful kiwi breakfast presenter in aussie?
no, neither did I.
Paul Henry - the only man you should call when you want to take a breakfast programme from nought to zero in 6 months for only a million dollars.
At least you kiwis can be happy knowing that on a per capita basis you have the most successful breakfast presenter in australia.
Coach of Aussie rugby, cricket and league teams.
Labour party leader.
Black Power leader.
Mongrel Mob leader.
US free trade negotiation leader.
Never has so much been paid to so few for so little.
Al Quaeda leader
Mafia leader
Mexican cartels kingpin
Syria's top army general
North Korea's dear leader.
What's all this about......Paul who ?
What's the difference between the finance companies and Paul Henry?
The finance companies were a better investment.
Joe Pecsi is in the ad? Paul could get whacked.
Looks like Henry is on track to turn his aussie show into a real breakfast one.
Soon his audience will all be able to sit around the one table with him each morning.
If Henry does to snickers what he has just done to his tv show audience then the snickers bar will soon be about 1/100th its current size - great for kiwi waistlines.
What's the fastest way to put a TV channel into liquidation under Australian law?
Hire Paul Henry.
CEO of Climate Change
Earthquake encourager
Volcano encourager
Italian cruise ship sinker
Belorussian women's shotput champion - oh wait I think he has already had a hand in that one recently......
"Mr Henry he was happy to show audiences how meanness can be fun and celebratory."
Well he must now be simply ecstatic afterenjoying the above comment and questions.