White Pages moves to opt-in delivery
“Today’s news that the White Pages telephone directory will be an opt in system for Auckland is great news for the environment and for people who don't read, need or want a phone book,” said Green Party ICT spokesperson Gareth Hughes.
Every year about 6.5 million phone books are printed and distributed around New Zealand. Research from Nielsen from 2010 found that only 41% of those aged 15 and over used the [hardcopy] White Pages.
“We congratulate Yellow for taking this step and the government for allowing it,” said Mr Hughes.
The Yellow Pages will still arrive in hard copy whether you want it or not.
Mr Hughes says the opt-in provision should be extended to the commercial directory.