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PM says Chinese milk scandal has damaged NZ's image

Prime Minister John Key says the poisoned milk scandal in China -- which killed six babies and left 296,000 others sick -- has damaged New Zealand's image "to a certain degree".

"I think the whole thing is terribly regrettable and, frankly, unhelpful," Mr Key told a post-cabinet press conference today.

Beibei infant formula, produced by Fonterra's Chinese joint venture, Sanlu Group, contained the highest levels of melamine, at 2563mg/kg (parts per million), found in the scandal.

Tainted samples were found among another 21 suppliers but the concentrations ranged from only 0.09ppm to 619ppm.

But Mr Key said that while the Sanlu venture had been destroyed, there had been stronger demand for milkpowders made outside China.

"My understanding is that there has been quite a strong demand for New Zealand-produced formula, so in a sense there is some damage, but I don't think it is affecting what is coming out of New Zealand," he said.

Fonterra has been the biggest exporter of milkpowders to China, separate to those made there by Sanlu, for more than 20 years.

The former chairwoman of Fonterra's joint venture, Tian Wenhua, yesterday lodged an appeal to overturn a life sentence for her role in the melamine milk contamination scandal.

Her lawyer Liang Zikan said Tian had appealed to the Higher People's Court of Hebei province because the judgment in the first trial did not clearly distinguish the facts and "lacked evidence".

Tian was convicted at the Shijiazhuang Intermediate People's Court of manufacturing and selling fake or substandard products.

The life sentence was imposed on January 22 . Tian was also fined 24.7 million yuan ($NZ7.26 million).

The ruling said that at a meeting on August 13, 2008, citing a so-called EU standard, Tian authorised the sale of products that contained 10mg of melamine in every 1kg of milk.

Mr Liang said the standard was not raised by Tian, but rather by a board member designated by Fonterra, which had a 43-percent stake in Sanlu Group.

Fonterra has repeatedly said that it did not tell Sanlu it was acceptable to keep producing formula containing melamine.

Fonterra had three directors on the Sanlu board, Bob Major, Mark Wilson and a Chinese national, Patrick Kwok, but has declined to say which of them gave Tian a European Union document soon after the board was advised of the contamination on August 2.

"Although there was lots of information that was pulled up (about melamine levels) we were vividly clear to Sanlu that the only acceptable level (of melamine) was zero," Fonterra chief executive Andrew Ferrier has said.

"Fonterra consistently pushed for a full public recall of contaminated product from August 2 when we learned of the contamination."

The Xinhua news agency today reported Tian and her lawyers claim the management of Sanlu Group decided to recall and cease selling the baby milk powder containing melamine on August 1 when samples were confirmed as contaminated.

Even if the milkpowder department under the group failed to inform the downstream dealers, Tian should not bear the responsibility, Liang said.

A cattle farmer and milk trader were sentenced to death over the scandal and three other former Sanlu executives received jail terms of five to 15 years for their roles. The Sanlu Group has been made bankrupt.

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Comments and questions
8

Like most NZ media NBR seems intent on embedding the invalid impression that Fonterra has undermined the image in China of NZ as an ethical trading nation.

That is not what the rest of the world is hearing.

At the height of the sad matter I closely monitored local and international media. Hand-wringing NZ journalists to a man accused Fonterra of complicity and screamed that NZ's reputation as a preferred source was dead, thanks a lot, Fonterra. Global journos, where they rarely saw the need to associate the tragedy with Fonterra/NZ at any level, in contrast attributed the public's dawning awareness of the scandal to Fonterra's brave whistle-blowing, so presenting NZ as home to a brave and ethical (if naive) company.

Interestingly NBR's local rival The NZ Herald Business Section, has latterly provided meagre rebalance to their earlier contribution to the misinformation with a short quote from a visiting Chinese national venture capitalist, viz:

"He said Fonterra's involvement in the baby milk scandal had not deterred his plans or given the company or New Zealand a negative image in China.

"People in China appreciate Fonterra being the whistleblower to make this poison milk case public."
(http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10554629)

It would be nice if our foremost business paper had the guts to tell us the balanced truth rather than parroting the anti-establishment spin perpetrated on the general population by sneering poppy-scything hacks of our popular press.

Allan, is there anything you need to declare in relation to Fonterra and yourself?

Fonterra chief executive Andrew Ferrier has said that they were vividly clear to Sanlu that the only acceptable level (of melamine) was zero. Why Fonterra has not responded promptly with either written and/or oral proof was really puzzling.

possibly the reason both the former Govt and the current Government have deserted Fonterra is that certain things are also vividly clear to the Govt?

Chris asked if I held any interest in relation to Fonterra and China. I am an ex-Fonterra employee who left the company about 18 months before the SanLu melamine issue broke. I have a reasonable understanding of food industry issues, being a graduate in food technology with 30 years experience in food innovation.

My real interest is in not seeing the NZ food industry unnecessarily maligned, AND in seeing the NZ-based public provided with a balanced view of the world's impression of the NZ Food Industry.

OK?

Chris, Having responded to your query of my interest, and having not hidden behind a half-complete name, is there anything you need to tell the world about your interest in this story? Care to fully disclose your interests?

I've no interests in relation to Fonterra current or former, or the dairy industry. I accept your explanation - thank you.

I live in China and was in the midst of the scandal. I can also read some Chinese and could experience, and are still experiencing, the local reactions. John Key is pretty right in his balanced statement, I am personally just now looking for suppliers of dairy products from New Zealand after repeatedly being approached by Chinese in China. The instructions are, no Fonterra, and no products controlled, handled, or where Chinese are involved. New Zealand reputation has been severely damaged, but not irrevocable. Our future in China depends on what we do next and how we do it, and who is doing it in China. It is easy to grind this over and over again, but let’s look at how to avoid a repeat. I have seen it reported both in overseas media and New Zealand media (censored) that the Kiwi directors knew for a year that a substance was added, but did not understand what it was or its implications. In China, a director is expected under common law to have significant scientific competence in the operation he/she is governing. In New Zealand to be, for instance, an accountant is enough. In the future New Zealand need to send out kiwis who are highly experienced and highly competent in operating inside China and its cultures, and in the case of dairy, technically competent. “Speaking Chinese” is not enough and people under 60 are not useful. If Fonterra had employed people with the right China knowledge, age (which is very important in China), and the right scientific competence, the disaster would never have happened, especially since there had been two recent melamine scares before, and the first real research was done already 1953. You could possibly say that the Kiwi directors became just as much victims as the parents to the children, they can not be blamed for being appointed. The problem that let this happen is New Zealand systemic, not a problem with an individual person. Let’s hope they do it better in the future.

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